Product Communications & Enablement Manager

Responsibilities: Develop and refine product positioning and messaging that resonate with target audiences; create and deliver compelling content to support product launches and promotional activities

Collaborate with external vendors and agencies to produce clear, engaging, and compliant marketing materials such as videos, sales enablement tools, and digital assets, ensuring timely delivery of all initiatives

Lead the exploration of new channels, promotional ideas, and third-party collaborations to enhance product visibility and achieve business results

Drive end-to-end execution of sales enablement initiatives, including creative concept formulation, visual development, content management, and communication strategies across various channels to sustain business momentum

Support and coordinate the GTM (Go-To-Market) calendar, ensuring activities are aligned, deadlines are met, and initiatives are well-organized

Manage the budget to ensure efficient resource allocation

Provide support for ad hoc projects and initiatives as needed

Qualifications: Bachelor’s degree or higher in Marketing, Business, or related fields

Minimum of 5 years of marketing experience within the insurance industry, with at least 2 years in a managerial or team leadership role

Proven strong project management skills with the ability to oversee complex timelines and multiple priorities

Excellent interpersonal and communication skills to build relationships, influence stakeholders, and lead a team effectively

Demonstrated strong business acumen with a results-oriented mindset

Proficiency in Microsoft Office (Word, Excel, PowerPoint) and Chinese Word Processing tools

About AXA Hong Kong and Macau AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 52 markets and serving 92 million customers worldwide

Our purpose is to act for human progress by protecting what matters

As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance

We are the largest General Insurance provider and a major Health and Employee Benefits provider

Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve

At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers’ needs and leveraging and investing in technology and digital transformation

We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community

We are proud to be the first to address the importance of mental health through different products and services and thought leading iconic research

Our overall Sustainability Strategy, with emphasis on climate strategy and biodiversity commitment, is developed based on TCFD recommendations

We are committed to integrating environmental, social and governance factors across our business and strive to contribute to a sustainable future through 3 distinct roles - as an investor, an insurer and an exemplary company

AXA is an equal opportunity employer

We are committed to promoting Inclusion and Diversity (I&D) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued

We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximise their personal potential

Our people strategies are designed to enhance employee well-being and professional growth, ultimately empowering them to excel within the company

Click here to learn more about our Benefits (https://www.axa.com.hk/en/benefits), Culture (https://www.axa.com.hk/en/culture-and-values), & Career Development (https://www.axa.com.hk/en/career-development).