Social Marketing Activation Lead - Hair

Social Marketing Activation Lead - Hair

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Mgr Advocacy & Influencer Rogaine

Location:

North America, United States, New Jersey, Summit

Work Location:

Hybrid

What you will do

The Hair – Rogaine & OGX – Social Marketing Activation Lead (SMAL) is responsible for translating the brand strategy across owned channels, including social media, driving engagement, relevance, and business impact through best-in-class content and activation plans

Key Responsibilities

• Design, develop, implement, and coordinate social media strategies, campaigns, and content that effectively communicate the brand strategy and accomplish priority objectives.
• Monitor emerging social media trends and platforms to position OGX & Rogaine as thought leaders in hair care and maintain and enhance brand sentiment and engagement across channels.
• Develop and optimize multimedia content including videos, infographics, and interactive posts tailored to strategic business targets.
• Leverage data-driven insights to craft compelling content strategies and optimize content and engagement by monitoring, analyzing, and reporting on social media engagement and responses, providing actionable recommendations to maximize brand engagement and business impact.
• Collaborate cross-functionally with marketing, legal, regulatory, and agency partners on content development and execution.

Required Qualifications

• Bachelor’s degree or equivalent in Marketing, Communications, or a related field.
• 3 years of related experience in social media management or corporate communications.
• Proven expertise in developing and executing social media strategies aligned with brand goals.
• Strong analytical skills to interpret social media metrics and translate insights into strategic actions.
• Excellent communication and interpersonal skills for effective collaboration with internal and external stakeholders.
• Candidates must be legally authorized to work in the United States and must not require sponsorship for employment visa status now or in the future (e.g. H1-B status)
• This position is based in Summit, NJ. Remote work options may be considered on a case-by-case basis if approved by the Company.

Desired Qualifications

• Exceptional storytelling skills with the ability to translate product information into engaging, accessible content.
• Proficiency in social media analytics tools and content management systems to drive data-informed decision making.
• Demonstrated ability to innovate within regulatory frameworks while maintaining brand voice and compliance.
• Experience in managing and mentoring social media or communications teams.
• Strong interpersonal skills to effectively collaborate with multidisciplinary teams and external partners.
• A passion for health and wellness, with a deep understanding of pain management challenges and consumer needs.

What’s in it for you

$110.500,00 - $156.000,00

This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.