Job Description
Field Marketing Manager
Harper is an AI-native commercial insurance company in San Francisco. We're not bolting AI onto insurance — we're rebuilding the entire business as software, on a simple bet: turning expert human judgment into compute is one of the largest transitions left to make, and a trillion-dollar industry still run 90% by hand is the place to prove it. We've grown ~100x in the last year and we move at that speed — on-site, in person, long days, very high standards. Almost no one joins Harper for insurance; they join to build the company that replaces how it works.
The role
The product is being rebuilt as software. Demand still gets won on the ground — city by city, block by block, in person. That's your job. You own Harper's presence in a market: you move into it, learn how its small business owners discover, trust, and choose, and make Harper the name they reach for. Then you take what worked and do it again in the next market.
You'll run the events worth showing up to and build the ones that should exist but don't. You'll get Harper into the channels small business owners actually use — chambers of commerce, trade associations, local newsletters, directories, business improvement districts — and direct local digital spend against the same goal. This is field marketing tied to a number, not a calendar of activities. Winning in 6–12 months means "talk to Harper" is how small business owners in your first market advise each other on insurance, with two more markets moving the same way.
What you'll do
Own the events strategy. Find the industry events worth Harper's time; design and run Harper's own where there's a gap. Be in the room.
Map where small businesses look. Newsletters, chambers, directories, trade groups, BIDs — get Harper into every channel that shapes who local owners trust.
Direct local digital spend. Run geo-targeted campaigns across Google, Meta, and channels you test. Tie the spend to pipeline.
Forge community partnerships. Build relationships with the connectors — chambers, associations, local business media — who decide who gets trusted in a market.
Make Harper the local name. Drive awareness from zero to "of course I've heard of Harper" across a market's small business community.
Report what's working. Tie programs to pipeline and awareness. Cut what doesn't deliver; double down on what does.
Who you are
You've run field marketing for a fast-moving company and owned a market or region as your own.
You understand small business owners — how they buy, what they read, where they gather — and you can win a room of them in person.
You're comfortable owning a number, not just a calendar of activities.
You can drop into a new metro, learn its small business landscape fast, and make it yours regardless of where you started.
You move fast with limited oversight and think from first principles about what will actually move a market.
The reality — read this before you apply
This role lives on the road. Plan on ~80% travel and short-term relocation into the markets you're launching — you're physically in those cities, not running them from a desk. The best events happen at night and on weekends, and you'll be at them; that's where the relationships get made. When you're not in-market, the company is on-site in San Francisco, in person, long days, high standards.
It's a lot of motion, a lot of nights, and a lot of starting over in a new place. Almost no one signs up for this because they love insurance — they sign up because they want to walk into a city where nobody's heard of Harper and leave it saying "talk to Harper." If the travel and the night-and-weekend ground game read as the fun part, this is your role. If they read as a cost, it isn't.
Compensation & logistics
Salary: $95,000–$135,000, plus performance bonus and equity.
Location: On-site in your assigned market; ~80% travel with short-term relocation to launch markets. Harper is headquartered on-site in San Francisco.
Schedule: Built around your markets — including the nights and weekends where the events happen.
Benefits
Uber commuter benefits
Meals provided — breakfast, lunch, and dinner
Snacks, drinks, and coffee stocked daily
Free gym membership
Health, dental, and vision insurance
Nice to have
Insurance experience, or familiarity with the SMB insurance buyer
Background in high-growth startups or SMB-heavy environments
Experience launching a market from scratch
Deep working knowledge of a major metro's small business landscape — Atlanta a plus, or willingness to relocate and travel extensively
Requirements
4–6 years of high-leverage field marketing, ideally for an SMB-focused product or service
Track record running events and local programs that drove measurable pipeline
Experience directing local digital spend and partnering on attribution
Comfort owning a number, not just a calendar
Demonstrated ability to master and own a local market, wherever it is
Comfortable with minimum 80% travel and short-term relocation to launch markets
Process
People screen — fit and alignment
Lead screen — skills and judgment
Super day — how you operate in real time
To apply
Send your resume and one program you ran that moved a market — what you did on the ground, and how you know it worked.