Content and Communications Manager | Full Time Year Round

Overview

A skilled writer and creative thinker who serves as the editorial voice of Loon Mountain Resort. This role is ideal for a highly motivated self-starter— someone who takes pride in producing aligned content across marketing channels. Responsible for creating and managing high-quality written content including website copy, email campaigns, social captions, press releases, and internal communications, while ensuring consistent brand messaging and tone. Partners with the vice president of marketing on four-season communication and content strategy. Serves as a PR representative and resort spokesperson, managing media relations and coordinating press visits. Responsible for timely online content updates and mountain conditions reporting function. 

Responsibilities

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. 

LEADS RESORT WRITING, CONTENT, AND COMPANY COMMUNICATIONS 

• Primary writer for resort marketing channels, producing website copy, blog posts, press releases, social media copy, and guest-facing and internal communications 

• Develops and executes a content calendar that supports resort programming, promotions, and storytelling 

• Manages internal company communications, including departmental announcements, and cross-functional messaging in partnership with resort leadership 

• Owns and maintains the resort’s voice and brand writing standards, ensuring consistent tone, style, and messaging across communication channels 

DEVELOPS AND MANAGES INTEGRATED COMMUNICATIONS PLAN 

• Responsible for creation, management and execution of an integrated communications plan spanning content, company messaging, and public relations 

• Manages proactive PR outreach and media relations, including story development and press release distribution, using PR management software 

• Responds to media requests in a timely and efficient manner 

• Coordinates on-site media visits and serves as resort spokesperson, including on-camera interviews 

• Monitors resort exposure in stories, forums, non-brand blogs, and social media 

• Tracks and measures communications performance, including content engagement, earned media exposure, and PR outcomes, using analytics and PR management software 

• Works with VP of Marketing to update, maintain and execute resort Emergency Communications Plan as needed 

• Attends media events as needed 

CREATES AND EXECUTES SOCIAL CONTENT PLAN TO MEET RESORT GOALS 

• Understands social media goals for the resort (branding/awareness, building community, guest service, product and service development) 

• Brings resort brand to life with a strong, consistent presence across targeted social media channels 

• Tracks defined social media metrics and reports on performance against goals