Job Description
Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.
Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact.
With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life.
We are looking for a high-autonomy Senior UA powerhouse to join our Paid Search Squad, owning Google Ads end-to-end (Search, GDN, DemGen, PMax).
If you're a seasoned UAM with a proven track record of scaling paid channels (Meta, TikTok, etc.) and your Google Ads experience is slightly lighter - we should still talk.
What You'll Do:
Strategic Scaling of Paid UA: Plan, execute, and own your strategy to hit KPIs. You are building a scalable UA engine across Google and beyond.
Extreme Ownership & Prioritization: You own the goals, not the tasks. We provide the resources and the "Why"; you define the "How". Something blocks you? Your manager's only job is to remove it. No hand-holding, no micro-management - just results.
Lead Creative Testing Frameworks: Build and manage predictable, scalable frameworks for testing thousands of creatives. You know how to find a winner, why it won, and how to replicate that success at scale.
Aggressive Budget & ROAS Management: Responsible for dynamic budget allocation to maximize ROAS. You decide where the next dollar goes.
Creative, MarTech & Growth Collaboration: Guide the creative team's focus, forecast asset delivery, write airtight technical requirements for MarTech, and collaborate with Growth. Every department is deep in UA context - that's how we move fast.
Data Deep-Dives & Growth Execution: You live in the metrics. You dig into LTV, monetization, and web funnels when something feels off. If a number moves, you're the first to ask "Why?"
Analytics Mastery (SQL & Dashboards): Data-literate by default. Whether it's a quick SQL slice or a full dashboard build - you don't wait for someone else to pull it for you.
What We're Looking For:
Experience with medical verticals under strict policy regulations or healthtech/wellness (Strong advantage)
Google Ads Mastery (or Platform Agility): Deep knowledge of the Google Ads tech stack. Fluency in other platforms is a plus, not a liability
Proven track record managing significant monthly budgets ($300k+/mo)
US market - you know the landscape, the benchmarks, the playbook
Deep hands-on experience with web funnels
Proficiency in BI tools (Looker, PowerBI, Tableau or equivalent) and tracking platforms (GA4, AppsFlyer or equivalent).
Data Hunger: Comfortable diving into Looker, Superset, or similar.
Ambiguity. When the roadmap shifts or a new problem appears with no clear solution, you don't freeze - you build.
You can sell your ideas to cross-functional teams (Growth, Creative, MarTech, Analytics) and negotiate priorities with stakeholders who don't report to you
Not a yes-person. We expect you to challenge your manager. If he's wrong - say so. If a process is broken - flag it. Direct, honest feedback in both directions is how we get things done.
You care about how UA affects LTV, product retention, and the business bottom line. Business owner first, media buyer second.
Perks and Benefits:
Competitive salary package commensurate with experience, plus stock options
The equipment you need to do your job
A premium Palta Family subscriptions (Simple, Flo, Zing etc.)
21 days annual leave, plus bank holidays
Office in Limassol (Hybrid Work Format) or Remote Option for Candidates Residing Outside of Cyprus