Programmatic Specialist

Company description Publicis Groupe is one of the largest communications groups in the world. We are building the agency model of the future and take a holistic approach to our clients’ challenges. By fusing together our media, creative, data and technology expertise, we are able to provide clients with integrated solutions, transformative ideas and compelling consumer experiences. We call it the Power of One. We are proud winner of many awards and nominations, both in Sweden and internationally. But nothing makes us prouder than to work with clients and brands such as P&G, Disney, H&M, Mondelez, Volvo, VISA, Lantmännen, LEGO, Spotify, Perrigo, TUI and many more. At Publicis, we put our people first. We are proud to be certified as a Great Place to Work® for five consecutive years (2022–2026) and have won the Diversity Charter Sweden Awards in the category Mental Health (2025). We have also been recognized with a Magnet Award for our engaging culture (2023). Our goal is to become the leading workplace in our industry. We are based in two fantastic offices in Vasastan (Odengatan and Upplandsgatan) and offer a flexible work policy. Overview Are you data-driven, tech-savvy, and ready to take the next step in your digital media career? At Publicis Groupe, we believe in creativity, collaboration, and courage. We are looking for a driven and curious Programmatic Specialist who wants to be a key player in our talented programmatic team. In this role, you will have ownership of the strategy, tactics, hands-on setup, optimization, and analysis of programmatic campaigns across channels like Video, Audio, Display, OOH and other media channels. You will ensure effective and efficient execution, contributing directly to the success of our clients campaigns, striving to showcase the benefits of programmatic and Connected Media frameworks. Responsibilities Key Responsibilities Strategy & Tactical Planning Channel Strategy: Develop and implement programmatic tactical plans and audience strategies that meet client objectives and align seamlessly with cross-channel plans. AI & Automation Drive: Embrace and test AI and automation tools to optimize bidding, audience segmentation, and creative personalization. Campaign Management & Platform Execution End-to-End Execution: Execute day-to-day tactics, including advanced campaign setup, targeting, pacing, and budgeting across DSPs (DV360, Amazon, etc.). Operational Excellence: Ensure accurate, timely setup and data utilization (first-, second-, and third-party data) within privacy-first frameworks, adhering strictly to industry best practices. Continuous Optimization: Continuously monitor, troubleshoot, and optimize live campaigns to improve performance and achieve client KPIs. Insights & Cross-Functional Collaboration Data Analysis: Conduct detailed analysis of campaign data, generate actionable insights, and prepare performance reports for internal reviews and client presentations. Cross-Functional Teamwork: Work closely with other media specialists (e.g., Video, Audio, OOH) and Client Managers to ensure cohesive and integrated campaign execution. Client Advisory: Actively participate in client meetings to provide channel-specific programmatic insights, translating technical metrics into clear business outcomes. Qualifications Profile & Mindset You are genuinely curious about digital media and passionate about exploring identity solutions, tech platforms, and data-driven approaches. You combine this curiosity with a strong analytical mindset, enabling you to turn platform data into sharp performance improvements. The Tech-Savvy Innovator: You thrive in a rapidly changing environment. You aren't afraid to experiment with AI-driven media tools, automation algorithms, and machine learning to find a competitive edge. The Collaborator: You enjoy working close to your peers. You naturally share knowledge, love troubleshooting complex tech setups, and collaborate across teams to elevate our collective output. The Tactician: You enjoy working both conceptually with tactical plans and hands-on with platform execution, balancing big-picture vision with meticulous, flawless operational execution. What You Bring: Experience: 1–3 years of hands-on work experience in programmatic buying, digital media optimization, or ad tech. Platform Expertise: Practical knowledge of major DSPs (DV360, Amazon DSP, or similar automated buying platforms). Tech & AI Savvy: Familiarity with or a strong interest in learning AI-driven media tools, predictive modeling, and next-generation programmatic solutions. Analytical Power: Excellent data literacy with strong analytical skills and the ability to turn numbers into compelling narratives (well-versed in the Microsoft Office Suite, especially Excel). Execution Skills: Meticulous attention to detail to ensure 100% accuracy in campaign set-up and reporting, with the ability to manage multiple tasks and projects simultaneously within deadlines. Education: Bachelor’s degree in Business, Marketing, or other relevant post-secondary education. Language: Verbal and written proficiency in English and Swedish. Our team is enjoying the summer holiday period from June through August. During this time, you may experience a longer-than-usual response time, and there may be delays in our recruitment process. We appreciate your patience and look forward to reviewing your application and getting back to you as soon as we're back in the office. Additional information In addition to a welcoming culture and inclusive environment with passionate colleagues we offer you: Career Opportunities Local and Global opportunities through the Power Of One. Personal and Professional Learning Global AI learning platform where you can participate in +30 000 classes and connect with colleagues from all over the world. Flexible Ways of Working We want to be an employer where work life balance is cherished. We love to spend time with our colleagues at the office but also believe in the output of your work not where the work is being done. Work Your World For six weeks a year, the world is yours. Every employee can work anywhere on the planet where there's a Publicis office. A new city, a favorite locale, or even a different country - Go. Grow. Explore. Mental Health The happiness and health of our people is paramount to us. We work continuously on maintaining a healthy and safe working environment through initiatives that facilitate the well-being of our employees. Benefits Generous benefit package. We look forward to your application! Our team is enjoying the summer holiday period from June through August. During this time, you may experience a longer-than-usual response time, and there may be delays in our recruitment process. We appreciate your patience and look forward to reviewing your application and getting back to you as soon as we're back in the office.

Profile & Mindset You are genuinely curious about digital media and passionate about exploring identity solutions, tech platforms, and data-driven approaches. You combine this curiosity with a strong analytical mindset, enabling you to turn platform data into sharp performance improvements. The Tech-Savvy Innovator: You thrive in a rapidly changing environment. You aren't afraid to experiment with AI-driven media tools, automation algorithms, and machine learning to find a competitive edge. The Collaborator: You enjoy working close to your peers. You naturally share knowledge, love troubleshooting complex tech setups, and collaborate across teams to elevate our collective output. The Tactician: You enjoy working both conceptually with tactical plans and hands-on with platform execution, balancing big-picture vision with meticulous, flawless operational execution. What You Bring: Experience: 1–3 years of hands-on work experience in programmatic buying, digital media optimization, or ad tech. Platform Expertise: Practical knowledge of major DSPs (DV360, Amazon DSP, or similar automated buying platforms). Tech & AI Savvy: Familiarity with or a strong interest in learning AI-driven media tools, predictive modeling, and next-generation programmatic solutions. Analytical Power: Excellent data literacy with strong analytical skills and the ability to turn numbers into compelling narratives (well-versed in the Microsoft Office Suite, especially Excel). Execution Skills: Meticulous attention to detail to ensure 100% accuracy in campaign set-up and reporting, with the ability to manage multiple tasks and projects simultaneously within deadlines. Education: Bachelor’s degree in Business, Marketing, or other relevant post-secondary education. Language: Verbal and written proficiency in English and Swedish. Our team is enjoying the summer holiday period from June through August. During this time, you may experience a longer-than-usual response time, and there may be delays in our recruitment process. We appreciate your patience and look forward to reviewing your application and getting back to you as soon as we're back in the office.

Key Responsibilities Strategy & Tactical Planning Channel Strategy: Develop and implement programmatic tactical plans and audience strategies that meet client objectives and align seamlessly with cross-channel plans. AI & Automation Drive: Embrace and test AI and automation tools to optimize bidding, audience segmentation, and creative personalization. Campaign Management & Platform Execution End-to-End Execution: Execute day-to-day tactics, including advanced campaign setup, targeting, pacing, and budgeting across DSPs (DV360, Amazon, etc.). Operational Excellence: Ensure accurate, timely setup and data utilization (first-, second-, and third-party data) within privacy-first frameworks, adhering strictly to industry best practices. Continuous Optimization: Continuously monitor, troubleshoot, and optimize live campaigns to improve performance and achieve client KPIs. Insights & Cross-Functional Collaboration Data Analysis: Conduct detailed analysis of campaign data, generate actionable insights, and prepare performance reports for internal reviews and client presentations. Cross-Functional Teamwork: Work closely with other media specialists (e.g., Video, Audio, OOH) and Client Managers to ensure cohesive and integrated campaign execution. Client Advisory: Actively participate in client meetings to provide channel-specific programmatic insights, translating technical metrics into clear business outcomes.