Job Description
Growth Marketing Lead
Harper is an AI-native commercial insurance company in San Francisco. We're not bolting AI onto insurance — we're rebuilding the entire business as software, on a simple bet: turning expert human judgment into compute is one of the largest transitions left to make, and a trillion-dollar industry still run 90% by hand is the place to prove it. We've grown ~100x in the last year and we move at that speed — on-site, in person, long days, very high standards. Almost no one joins Harper for insurance; they join to build the company that replaces how it works.
The role
Marketing at Harper means growth and performance — not brand, content, or comms. You own the demand side of a company being rebuilt as software: every channel that brings a customer to Harper, every dollar of acquisition spend, and the number it returns. Tivly, Bold Penguin, Google, Meta, and the next ten channels we haven't tested yet — you decide where the money goes and why.
Spend is only half of it. Growth without sales capacity is just a bottleneck with extra steps. You'll work hand-in-hand with our GTM Engineer — they build the insight layer, you build the campaigns that act on it — and you'll calibrate demand against what our producers can actually close. Winning in 6–12 months looks like a portfolio of channels printing revenue, a clear playbook for unlocking new ones, and zero gap between what we spend and what we know it returns.
What you'll do
Own channel strategy. Run acquisition across Tivly, Bold Penguin, Google, Meta, and beyond. Decide where dollars go and why.
Optimize in real time. Partner with the GTM Engineer to act on performance data as it lands, not weeks later.
Hunt new channels. Identify, test, and scale new acquisition sources before competitors find them.
Balance demand and capacity. Calibrate lead volume to producer capacity. Growth means nothing if leads die in the queue.
Build the campaign playbook. Codify what works into repeatable systems the rest of the team can run.
Drive measurable revenue. Tie every channel, campaign, and dollar to closed-won policies — not vanity metrics.
Who you are
You've run paid acquisition for an insurance company, agency, or insurtech, and you know which channels actually move. You know the difference between a Tivly call transfer and a Bold Penguin appetite match, and you have opinions about both.
You've owned a budget and a number — not just executed someone else's plan.
You've launched a channel from zero and scaled it to a meaningful share of revenue.
You think about lead quality and sales capacity together, not separately.
You're as comfortable in the campaign manager as you are in a spreadsheet pulling CAC by source.
You think from first principles and move fast when the picture is still ambiguous.
The reality — read this before you apply
This is a performance seat, measured in closed revenue, on-site in San Francisco, in person, long days, high standards. The number is public and it's yours: if a channel stops returning, that's your problem to find and fix, often the same day. You'll be calibrating spend against real producer capacity in real time, which means the job is as much operational discipline as it is marketing instinct.
This is explicitly not a brand, content, or comms role, and it isn't a place to manage a plan someone else owns. Almost no one takes it for insurance — they take it because owning every acquisition channel for a company growing ~100x, with a data counterpart and a direct line to revenue, is a rare seat. If being measured that directly is the appeal, apply. If it's a deterrent, it won't get easier here.
Compensation & logistics
Salary: $130,000–$190,000, plus performance bonus and equity.
Location: On-site, San Francisco. Based here or willing to relocate.
Schedule: Monday–Friday, long days, in the building with the team.
Benefits
Uber commuter benefits
Meals provided — breakfast, lunch, and dinner
Snacks, drinks, and coffee stocked daily
Free gym membership
Health, dental, and vision insurance
Requirements
Proven experience leading growth or paid marketing in commercial insurance, P&C, or insurtech
Hands-on track record with at least two of: Tivly, Bold Penguin, Google Ads, Meta Ads, or comparable lead-gen channels
Experience owning a paid acquisition budget and being measured on revenue, not vanity metrics
Strong analytical instincts — comfort partnering with a data counterpart to read performance and make real-time calls
Demonstrated ability to launch new channels from scratch and scale them
Operator mindset — you've balanced lead flow against sales capacity before
This is not a brand, content, or comms role
Nice to have
Direct experience with Tivly, Bold Penguin, or other insurance lead aggregators and exchanges
Background scaling SMB acquisition in regulated or operationally complex industries
Experience working with a sales or producer team on lead routing, scoring, or SLA design
Familiarity with attribution and marketing analytics stacks (PostHog, Mixpanel, Amplitude, etc.)
High-growth startup experience
Process
People screen — fit and alignment
Lead screen — skills and judgment
Super day — how you operate in real time
To apply
Send your resume and one channel or campaign you took from zero to revenue — or killed when the numbers said to.