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Social Growth Product Marketing Manager, Ads Marketing
Posted 3 days ago
Job Description
- Develop and lead the end-to-end social-media strategy for Google Ads across LinkedIn, YouTube and emerging platforms. Partner with cross-functional teams to create "social-first" launch moments for new AI-powered features and advertising tools.
- Drive a "community-first" approach by leading and executing a comprehensive community-management strategy designed to boost-engagement and brand loyalty.
- Utilize social-listening to identify opportunities to inform briefs and creative optimization recommendations. Collaborate with creatives and agencies to produce social-first video, infographics, and thought-leadership assets that drive the engagement.
- Optimize content performance for the Key Performance Indicators (KPIs): social reach and engagement. Use social-listening tools and platform-analytics for regular organic-reporting, engaged-analysis and identify content-optimization learnings.
- Partner with paid media teams to build, and scale a paid social lead-generation engine.