Sr. Manager, Enterprise Growth Marketing

We are looking for a highly skilled Sr. Manager, Enterprise Growth Marketing, to lead enterprise growth strategy and execution across Discovery Education’s highest-value segments, including strategic K–12 districts, statewide partnerships, and corporate partnerships. This role owns the development of integrated marketing strategies that directly influence pipeline creation, revenue growth, and long-term account expansion within complex enterprise environments. As a strategic player-coach, this leader sets direction for enterprise growth marketing while guiding a team responsible for execution. The role operates as a key partner to senior sales and marketing leadership, shaping go-to-market strategy, investment decisions, and account engagement models. This is a highly visible role requiring strong executive presence, advanced ABM expertise, and the ability to influence cross-functional stakeholders in a matrixed organization. Success is measured by enterprise pipeline contribution, revenue impact, and the effectiveness of marketing in advancing strategic accounts. In This Role You Will: Enterprise Growth Strategy & Business Ownership Defining and evolving an enterprise growth marketing strategy aligned to company revenue goals and market priorities Translating enterprise sales motions into scalable marketing frameworks that drive pipeline generation and account expansion Leading annual and quarterly planning, including investment allocation, program prioritization, and performance targets Advising senior leadership on enterprise segmentation, targeting strategy, and go-to-market approach ABM & Integrated Campaign Leadership Directing the development of enterprise-wide ABM strategies, including account selection, engagement models, and program design Leading execution of high-impact, multi-channel campaigns leveraging platforms such as Salesforce, Marketo, HubSpot, and 6Sense Establishing best practices and playbooks for account-based engagement across segments Driving continuous optimization using intent data, engagement analytics, and campaign performance insights Strategic Narrative & Market Positioning Shaping enterprise-level messaging and value propositions aligned to buyer needs across K–12, state, and corporate audiences Influencing positioning strategy in partnership with product marketing and corporate marketing teams Leading development of executive engagement programs, including high-value experiences, events, and thought leadership initiatives Ensuring alignment between narrative, content, and campaign execution across the enterprise buying journey Performance Management & Revenue Impact Owning enterprise marketing KPIs tied to pipeline creation, revenue growth, account expansion, and retention Establishing measurement frameworks that connect marketing activity to business outcomes and ROI Delivering performance insights and strategic recommendations to senior leadership Driving a culture of accountability, data-driven decision-making, and continuous improvement across the team Team Leadership & Enterprise Influence Leading, coaching, and developing a high-performing enterprise growth marketing team Influencing cross-functional partners across sales, product, and marketing to align on enterprise priorities and execution Acting as a key marketing leader in enterprise GTM planning and decision-making forums Driving collaboration across functions to ensure coordinated and high-impact execution   Core Competencies for Success: Strategic Mindset – Anticipating market dynamics and translating business priorities into enterprise growth strategies Drives Results – Holding self and team accountable for delivering measurable pipeline and revenue outcomes Business Insight – Applying deep understanding of enterprise sales models and market dynamics to inform decisions Collaborates – Building alignment and influencing cross-functional stakeholders to achieve shared objectives Develops Talent – Coaching and developing team members to build capability, ownership, and sustained performance   Credentials and Experience: 8+ years of B2B marketing experience with demonstrated leadership in enterprise, demand generation, or account-based marketing 2+ years of people management experience with a track record of building and leading high-performing teams  Proven ownership of enterprise-level marketing strategy with measurable impact on pipeline and revenue Experience supporting complex, multi-stakeholder enterprise sales cycles and long buying journeys Strong executive presence with experience influencing senior leaders and cross-functional decision-making Experience with CRM, marketing automation, and ABM platforms (e.g., Salesforce, Marketo, HubSpot, 6Sense, Seismic) Experience in education or EdTech markets preferred, with an understanding of K–12 or public sector dynamics  Legal right to work in the United States   This role will sit in our Charlotte HQs with a hybrid work schedule. The hiring range for this position is between $132,900 - $146,200 annually, however, base pay offered may vary depending on job-related knowledge, skills, experience, and location. Additionally, this position is eligible for an Annual Bonus.