Vice President, Marketing Enablement

# LI-DNI

Role Overview

The Vice President, Marketing Enablement will play a crucial role in driving marketing effectiveness through Marketing automation, digital campaign operations excellence, and data-driven optimization. This role focuses on enabling marketing teams to digitally execute high-impact campaigns through seamless platform integration, advanced analytics, and continuous optimization of digital channels. The role will serve as the bridge between marketing strategy and digital execution, ensuring that marketing automation platforms, data integrations, and campaign operations work cohesively to deliver measurable business outcomes.

The role requires a strategic mindset combined with hands-on execution capabilities, with the potential over time to take on greater responsibilities in a global digital initiatives.

Key Responsibilities

Marketing Platforms & Campaign Operations (Marketo & WordPress)

• Lead and own the Marketo platform strategy, administration, implementation, and optimization to meet business needs

• Oversee and implement end-to-end digital campaign operations including setup, segmentation, A/B testing, and optimization

• Work closely with regional Marketing leads to set up and deliver BAU email sends, working with an offshore resource for support.

• Develop comprehensive campaign workflows, lead scoring models, and nurture programs

• Establish clear KPIs to measure effectiveness, engagement, and ROI across digital channels

• Leverage analytics and AI-powered insights to monitor and optimize campaigns

• Act as owner and primary governance for WordPress (LaSalle.com), including hands-on page publishing.

• Work closely with Brand Marketing and Content to ensure our website delivers a best-in-class UX

• Stay ahead of digital trends, AI technologies, and best practices to evolve digital marketing strategy.

Stakeholder collaboration

• Collaborate with M&C leadership to ensure digital initiatives support broader business strategies

• Manage offshore resource supporting the Marketo platform

• Manage vendor relationships and agency partnerships.

Platform and Data Integration

• Architect integrations between MAP, CRM, CMS, web analytics, and other martech platforms to ensure seamless data flow and unified customer views into a CDP.

• Collaborate with Technology to implement API integrations and maintain data integrity

• Work with SVP, Marketing Operations to implement a Customer Data Platform (CDP).

• Maintain comprehensive overview of martech stack ensuring the stack remains efficient, cost-effective, properly integrated and fully utilised.

Digital Channel Optimization

• Lead optimization across paid search, SEO/SEM, email marketing, social media, display advertising

• Implement advanced personalization strategies using behavioural data and AI-powered insights

• Conduct regular audits and recommend strategic improvements for conversion optimization

Governance, Compliance, and Technical Support

• Oversee maintenance of documentation for platform configurations, integrations, and processes

• Ensure compliance with data privacy regulations globally - working with Legal & Compliance where needed - across all marketing automation and campaign activities

• Provide training/ embedding sessions to marketing teams on platform usage, campaign best practices, and performance optimization

• Lead change management initiatives to drive adoption of new technologies, processes, and automation capabilities.

Required Skills

Strategic & Analytical

• Proficiency in martech automation platforms (Marketo, WordPress, Google Analytics, WorkFront preferred)

• Functional understanding of API integrations, web services, and database technologies

• Familiarity with CRM systems, Customer Data Platforms, and marketing attribution models

• Strategic thinking with ability to translate business objectives into automated marketing processes

• Strong analytical mindset with proficiency in data analysis and ROI optimization

• Ability to assess marketing technology investments and make budget-conscious decisions

• Ability to convey complex technical concepts to technical and non-technical audiences

• Strong interpersonal influence and collaboration skills across marketing, IT, sales, and business units

• Excellent project management skills with ability to prioritize tasks and manage timelines

• Problem-solving proficiency to identify root causes and develop practical solutions

Professional Background

7+ years of experience managing marketing technology stacks, marketing automation, or digital campaign operations. Demonstrated expertise in platform administration and integration. Bachelor's degree in relevant subject preferred

LaSalle is an Equal Opportunity Employer and encourages applications from all sections of the community

US Jobs Only: This position does not provide visa sponsorship. Candidates must be authorized to work in the United States without sponsorship.

Location:

On-site –London, GBR

At LaSalle, we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities, we analyze your application for relevant skills, experiences, and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role you're pursuing.

JLL Privacy Notice

Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL’s recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely.

 

For more information about how JLL processes your personal data, please view our Candidate Privacy Statement.

 

For additional details please see our career site pages for each country.

  

Jones Lang LaSalle (“JLL”) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities.  If you need a reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process – you may email us at [email protected]. This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.

For employees in the United States, please see a fully copy of our Equal Employment Opportunity policy here.

 

Pursuant to the Arizona Civil Rights Act, criminal convictions are not an absolute bar to employment.

 

Pursuant to Illinois Law, applicants are not obligated to disclose sealed or expunged records of conviction or arrest.

 

Pursuant to Columbia, SC ordinance, this position is subject to a background check for any convictions directly related to its duties and responsibilities. Only job-related convictions will be considered and will not automatically disqualify the candidate.

 

California Residents only

If you are a California resident as defined in the California Consumer Privacy Act (CCPA) please view our Supplemental Privacy Statement which describes your rights and disclosures about your personal information. If you are viewing this on a mobile device you may want to view the CCPA version on a larger device.

 

Pursuant to the Los Angeles Fair Chance Initiative for Hiring Ordinance, JLL will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

 

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.