Job Description
The Promotions & Merchandising Lead is responsible for defining the strategy, structure, and governance of consumer booking promotions and ensuring consistent, effective merchandising of products and offers across all customer touchpoints.
This role acts as the strategic owner of offers—determining what promotions exist, why they exist, and how they should be presented—while partnering with Revenue Management, Marketing Intelligence, Planning, and channel teams to activate and optimize performance.
The role ensures promotions are commercially sound, clearly positioned, and consistently merchandised.
This gig is based at VVHQ - our swanky Virgin Voyages Head Office in Plantation, FL where we follow a hybrid work environment. We can't wait to 'sea' you in person during our Collaboration Days, Tuesdays, Wednesdays, and Thursdays, while you enjoy Mondays and Fridays' as remote days.
Essential Skills and Responsibilities:
Promotions Strategy & Governance
● Develop and own the promotions strategy and annual/quarterly promotions calendar
● Define promotion objectives, mechanics, and guardrails
● Ensure promotions align with growth, revenue, and product priorities
● Act as the marketing lead partner to Revenue Management on offers
● Conduct competitive analysis to inform promotion design
Performance Analysis & Optimization
● Partner with Marketing Intelligence to evaluate promotion performance
● Assess impact on bookings, revenue, and customer behavior
● Identify opportunities to refine or retire promotions
● Provide clear performance readouts and recommendations
Merchandising Strategy & Standards
● Define merchandising principles and standards across: digital channels, campaigns, and onboard marketing surfaces
● Ensure products and promotions are consistently and effectively presented
● Develop merchandising playbooks and guidance for channel and onboard teams
Cross-Functional Partnership
● Partner with Integrated Planning on promotion timing and sequencing
● Collaborate with Product Marketing to align offers to product narratives and commercial needs
● Work with marketing channel owners to ensure promotions and products are merchandised effectively digitally and at sea
● Support channel teams with clear offer guidance (without owning execution)
Continuous Improvement & Governance
● Maintain clarity and discipline around the promotions ecosystem
● Reduce unnecessary complexity or overlapping offers
● Proactively identify risks related to over-promotion or inconsistent merchandising
Qualifications:
● 6–9+ years in promotions, merchandising, commercial marketing, or related roles
● Strong analytical and commercial acumen
● Experience partnering with Revenue Management or Analytics teams
● Ability to balance short-term demand with long-term brand health
● Strong stakeholder management and communication skills
What Matters to Us: At Virgin, your personality matters as much as how good you are at what you do. We want you to bring it to our hangout spot and help make the place even better. So, we won’t be surprised to hear that when people talk about you they say you are clever, on top of it, able to think ahead, intuitive, passionate and someone people respect and enjoy working with because you make things happen.
Virgin Voyages is committed to being an Equal Opportunity Employer and encourages applications from qualified, eligible applicants regardless of their sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy and maternity. Our greatest strength comes from our ability to come together as unique individuals -- we seek to always embrace and celebrate our differences, providing an inclusive workplace environment that allows you to be your best self.
Virgin Voyages is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Virgin Voyages via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Virgin Voyages HR/Recruitment will be deemed the sole property of Virgin Voyages. No fee will be paid in the event the candidate is hired by Virgin Voyages as a result of the referral or through other means.