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Channel Sales Manager
Cerritos, CA$100K - $200KPosted Yesterday
Full-timehybrid
Job Description
Reli. is a high-growth eCommerce company doing high 8-figures in annual revenue, primarily through Amazon (www.amazon.com/reli) and our Shopify store. We service 10,000+ orders daily for over 1,000,000+ unique customers, including Marvel, Domino’s, and Lululemon and we’re proud of the strong, upbeat culture and dynamic startup feel we’ve built along the way.
Overview
This is a dual-track B2B sales role and we mean that genuinely, not as a hedge. You'll own two distinct revenue opportunities that run in parallel, each with its own buyer profile, sales motion, and ceiling.
- Track 1 - Physical Products
Reli.'s catalog - trash bags and can liners, polymailers, foodservice disposables, gloves and PPE, paper bags, food storage, and more is already a proven business at scale. The B2B opportunity here is large and under-penetrated outside Amazon.
Your buyers: office managers, warehouse and procurement leads, facility managers, restaurant operators, hospitality buyers. Relationship-driven, volume-focused, repeatable
Your buyers: office managers, warehouse and procurement leads, facility managers, restaurant operators, hospitality buyers. Relationship-driven, volume-focused, repeatable
- Track 2 - Rel.ai Agentic Software
Rel.ai is an agentic intelligence layer for eCommerce sellers - an AI copilot that thinks, analyzes, and acts across advertising, product, and supply chain decisions. Launching in 2026, this is a greenfield commercial motion with no existing playbook.
Your buyers: CTOs, VPs of eCommerce, Founders of scaling DTC brands. Consultative, technically engaged, high-stakes
Your buyers: CTOs, VPs of eCommerce, Founders of scaling DTC brands. Consultative, technically engaged, high-stakes
Both tracks matter. Neither is a ramp-up or a fallback. We're being direct about this upfront: we're looking for someone who finds both motions genuinely interesting not someone who tolerates one to get to the other.
Reli. is a high-growth eCommerce company doing high 8-figures in annual revenue, primarily through Amazon (www.amazon.com/reli) and our Shopify store. We service 10,000+ orders daily for over 1,000,000+ unique customers, including Marvel, Domino’s, and Lululemon and we’re proud of the strong, upbeat culture and dynamic startup feel we’ve built along the way.
Overview
This is a dual-track B2B sales role and we mean that genuinely, not as a hedge. You'll own two distinct revenue opportunities that run in parallel, each with its own buyer profile, sales motion, and ceiling.
- Track 1 - Physical Products
Reli.'s catalog - trash bags and can liners, polymailers, foodservice disposables, gloves and PPE, paper bags, food storage, and more is already a proven business at scale. The B2B opportunity here is large and under-penetrated outside Amazon.
Your buyers: office managers, warehouse and procurement leads, facility managers, restaurant operators, hospitality buyers. Relationship-driven, volume-focused, repeatable
Your buyers: office managers, warehouse and procurement leads, facility managers, restaurant operators, hospitality buyers. Relationship-driven, volume-focused, repeatable
- Track 2 - Rel.ai Agentic Software
Rel.ai is an agentic intelligence layer for eCommerce sellers - an AI copilot that thinks, analyzes, and acts across advertising, product, and supply chain decisions. Launching in 2026, this is a greenfield commercial motion with no existing playbook.
Your buyers: CTOs, VPs of eCommerce, Founders of scaling DTC brands. Consultative, technically engaged, high-stakes
Your buyers: CTOs, VPs of eCommerce, Founders of scaling DTC brands. Consultative, technically engaged, high-stakes
Both tracks matter. Neither is a ramp-up or a fallback. We're being direct about this upfront: we're looking for someone who finds both motions genuinely interesting not someone who tolerates one to get to the other.
Growth Plan
Reli.’s cornerstone core value is Supporting Happiness. Included within that core value is cultivating the professional growth of Reli. team members.
Each Reli. team member is provided with a Growth Plan that lays out opportunities for promotions and compensation raises in recognition of strong performance and contributions. For team members who show impactful performance and contribution, there will be opportunities for multiple compensation raises a year.
Reli.’s cornerstone core value is Supporting Happiness. Included within that core value is cultivating the professional growth of Reli. team members.
Each Reli. team member is provided with a Growth Plan that lays out opportunities for promotions and compensation raises in recognition of strong performance and contributions. For team members who show impactful performance and contribution, there will be opportunities for multiple compensation raises a year.
Equal Opportunity Employer
Reli. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Reli. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
About Reli.
Reli. is a minority-owned and family-owned company headquartered in Cerritos, CA, with three strategically located distribution centers nationwide. We are a growing company built around strong values and making an impact, providing a variety of products to make daily lives easier for our business and consumer customers.
Reli. is a minority-owned and family-owned company headquartered in Cerritos, CA, with three strategically located distribution centers nationwide. We are a growing company built around strong values and making an impact, providing a variety of products to make daily lives easier for our business and consumer customers.