Revenue Operations & Salesforce Analyst

REVENUE OPERATIONS & SALESFORCE ANALYST

REPORTS TO: CHIEF DIGITAL OFFICER

STATUS: EXEMPT

 

Summary

Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas.  We celebrate new innovations, congratulate one another’s achievements, and most importantly support each other.

 

At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves “Partners.” With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community.

 

Our vision is to offer everyone a piece of the American spirit – one handshake at a time. 

 

Boot Barn is seeking a Revenue Operations & Salesforce Analyst to support and enhance our sales organization through data-driven insights, process optimization, and Salesforce administration. This role will play a critical part in identifying trends, improving sales performance, and enabling the team with actionable insights and efficient tools. The ideal candidate blends analytical thinking with Salesforce expertise and a strong understanding of sales processes.

 

Essential Duties and Responsibilities

 

Sales Analytics & Insights

• Analyze sales data to identify trends, patterns, and opportunities for improvement
• Monitor pipeline health, conversion rates, and sales activity to uncover performance drivers
• Develop actionable recommendations to optimize sales strategies and outcomes
• Support forecasting and performance planning through data analysis

Reporting & Dashboards

• Build and maintain dashboards and reports to track sales performance and KPIs
• Provide leadership with visibility into pipeline, activity, and conversion metrics
• Create and distribute weekly and ad hoc performance reports by sales agent
• Continuously improve reporting to better align with business goals

Sales Process Optimization & Automation

• Design and maintain Salesforce Flows to automate key sales workflows
• Streamline lead routing, opportunity management, and follow-up processes
• Identify inefficiencies and recommend improvements to reduce manual work and increase productivity

Salesforce Administration & Optimization

• Configure, maintain, and optimize Salesforce Sales Cloud to support sales processes
• Customize objects, fields, page layouts, and record types based on business needs
• Ensure data integrity, accuracy, and consistent system usage
• Partner with third-party implementation resources when needed

Email & Communication Enablement

• Develop and manage email templates, sequences, and automations within Salesforce or integrated tools
• Support both mass campaigns and 1:1 outreach efforts
• Track and analyze engagement metrics (opens, clicks, responses) to optimize effectiveness

Sales Team Enablement

• Train sales team members on Salesforce tools, reporting, and best practices
• Create documentation, playbooks, and quick-reference materials
• Act as a resource for day-to-day Salesforce and reporting questions
• Gather feedback from sales users to improve processes and system usability
• Stay current on Salesforce features, analytics tools, and industry best practices
• Proactively recommend enhancements to drive efficiency, performance, and revenue growth

Tech Stack Enablement & Tool Integration

• Manage integrations between Salesforce and other sales tools (e.g., email platforms, dialers, marketing tools)
• Evaluate and recommend new tools to enhance sales productivity and insights
• Ensure systems work together seamlessly and data flows accurately
• Provide ongoing support for system issues, bugs, and user challenges
• Troubleshoot Salesforce Flows, reporting discrepancies, and data issues