Job Description
We are seeking an experienced and commercially driven Commercial Director to lead business growth in Thailand for a growing marketing agency. This role is responsible for developing and executing the country's commercial strategy, driving revenue growth, and establishing long-term partnerships with leading media agencies, independent agencies, brands, and advertisers.
Key Responsibilities
Commercial Leadership & Revenue Growth
Develop and execute the commercial strategy for the Thailand market to achieve ambitious revenue targets.
Identify, pursue, and secure new business opportunities with media agencies, advertisers, and strategic partners.
Build tailored commercial proposals and negotiate mutually beneficial agreements that deliver value for clients and the business.
Own the sales pipeline, ensuring accurate forecasting, budgeting, and revenue reporting.
Consistently achieve sales targets while driving sustainable long-term business growth.
Client & Agency Partnership Management
Build and maintain trusted relationships with key stakeholders across agency groups, independent agencies, brands, and advertisers.
Act as a strategic advisor to senior decision-makers by understanding business objectives and delivering innovative advertising solutions.
Expand existing partnerships through consultative selling and strategic account development.
Represent the company at industry events, networking functions, and client meetings to strengthen market presence.
Strategic Planning & Market Development
Develop market strategies aligned with regional business objectives and growth plans.
Monitor industry trends, competitor activities, and emerging opportunities to identify areas for commercial expansion.
Collaborate with regional leadership to leverage existing partnerships and maximise cross-market opportunities.
Balance short-term revenue generation with long-term strategic growth initiatives.
Product & Solution Leadership
Clearly communicate the value proposition of the company's advertising technology and AI-powered media solutions.
Translate complex technology into compelling business solutions through effective storytelling and presentations.
Work closely with product, operations, and client success teams to deliver integrated, end-to-end solutions.
Provide market feedback to support product innovation and ensure offerings remain competitive and relevant.
Leadership & Cross-Functional Collaboration
Lead, coach, and develop the local commercial team to achieve business objectives.
Foster collaboration across sales, client services, product, and regional leadership teams.
Promote best practices in sales execution, forecasting, and account management.
Ensure alignment between commercial strategy and overall business goals.
Qualifications & Experience
Bachelor's degree in Business, Marketing, Communications, or a related field.
At least 7+ years of significant experience in media sales, advertising technology (AdTech), digital media, or marketing solutions.
Proven track record of consistently exceeding revenue targets and winning new business.
Strong network and established relationships with media agencies, advertisers, and key industry stakeholders in Thailand.
Experience developing commercial strategies and managing complex sales cycles.
Demonstrated ability to negotiate high-value commercial agreements.
Strong forecasting, pipeline management, and commercial planning skills.
Previous experience leading, mentoring, and developing high-performing sales teams.
Excellent presentation, communication, negotiation, and stakeholder management skills.
Strategic thinker with a consultative sales approach and strong commercial acumen.