Brand Strategy Lead

Do you enjoy shaping a brand so it’s understood, experienced and trusted across every touchpoint? At Seco, we’re now looking for a Brand Specialist to strengthen our brand direction and long‑term relevance worldwide. 

Your new team 

You’ll be part of our Marketing Strategy and Customer Insights team, a collaborative group that turns insights into strategic impact. We work across the organization to shape bold, data‑driven direction, strengthen our brand, and support marketing excellence. Our focus is to bring clarity, alignment, and practical tools that help teams create consistent, meaningful experiences for customers and the business. 

About the job  

Your focus is to define, refine, and embed Seco’s brand strategy and brand framework. You translate strategic direction into a clear brand position and narrative that guides marketing, communication and experience design across markets and channels. You help evolve a digital‑first, experience‑led brand identity that ensures coherent interactions wherever customers meet us. 

Part of your work involves supporting brand integration in M&A contexts, aligning acquired brands with our architecture and preserving relevant equity. You also lead efforts to measure brand perception and turn insights into actions that strengthen trust and relevance over time. Across all this, you partner closely with teams that activate the brand, making sure governance stays practical and scalable. 

Here are some of the areas you work with: 

• Defining and evolving the brand framework and brand strategy. 

• Embedding brand positioning into marketing and communication activities. 

• Developing a digital‑first brand identity across digital and physical touchpoints. 

• Ensuring brand strategy informs initiatives, experiences and transformation programs. 

• Supporting brand integration in mergers and acquisitions. 

• Safeguarding brand equity through strong governance and consistent execution. 

• Measuring brand performance and translating insights into improvements. 

• Working closely with activation, communications and program teams to enable coherent brand expression. 

Location and reporting 

The location for this role is flexible within the APAC region. You report to the Director of Marketing Strategy and Customer Insights. 

Your profile   

A strong and proven background in brand strategy or brand management, ideally in a global B2B environment, gives you the foundation to work with complex brand systems and long‑term positioning. Strategic thinking comes naturally to you, and you’re used to turning insights, research and data into clear direction that others can act on. You’re confident navigating audience‑specific messaging, shaping narratives and presenting to senior stakeholders, as well as working in structured ways with frameworks, KPIs and measurement models. Creative judgment and design literacy help you brief, guide and evaluate work with both internal teams and external partners. As we work in a global environment you need good English skills, both written and verbal. 

A global mindset, cultural fluency and the ability to balance consistency with local needs help you operate effectively across regions. Collaboration is a core strength, and you build effective relationships across markets, functions and cultures to align brand expression and ensure consistent activation. You also bring a willingness to coach colleagues, share knowledge, and contribute to a strong, strategically minded team culture.  

Our Seco culture   

At Seco, we're united by a spirit of collaboration and a shared curiosity to learn and grow. We take responsibility for our actions, stay focused on our customers, and believe in winning together. For us, it’s also clear that our diversities form an amazing foundation for achieving great results.