Decision Analytics Associate Consultant - Digital Customer Experience

ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it, we transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all. Here you’ll work side-by-side with a powerful collective of thinkers and experts shaping life-changing solutions for patients, caregivers and consumers, worldwide. ZSers drive impact by bringing a client-first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning, bold ideas, courage and passion to drive life-changing impact to ZS.

 

Insights & Analytics 

ZS's Insights & Analytics group partners with clients to design and deliver solutions to help them tackle a broad range of business challenges. Our teams work on multiple projects simultaneously, leveraging advanced data analytics and problem-solving techniques. Our recommendations and solutions are based on rigorous research and analysis underpinned by deep expertise and thought leadership.

 

ZS’s Digital Customer Experience (DCE) practice (aka Customer Centric Marketing - CCM) focuses on transforming our client’s customer experiences leveraging innovative personalization platforms, Advanced Analytics / AI, and new business processes that foster commercial impact, efficiency and new organizational mindsets. Our Digital Technology team focuses on driving measurable impact to client business performance through technology- enabled products and solutions, and consistent best-in-class delivery, at a global scale.

 

What You’ll Do:

• Assess digital maturity of an organization through stakeholder interviews, discovery, and benchmarks.
• Help formulate Digital vision and implementation roadmap of our clients
• Define future state digital technology, content management and web analytics solution architectures.
• Analyze data from a variety of marketing tactics – web, banner ads, search etc.
• Lead a team to drive the implementation of digital capability including Campaign Management, Marketing Data Hub, Digital Analytics, Content Management and CRM systems.
• Establish tagging nomenclature of digital assets.
  Develop dashboards and analytical solutions to help brand teams understand campaign performance.

What You’ll Bring: 

• Bachelor's or master's degree required in any discipline with strong record of academic success in quantitative and analytic coursework such as operations research, applied mathematics, management science, data science, statistics, econometrics or engineering. 

• 2-4 years of relevant post-collegiate job experience. A PhD may substitute in lieu of work experience. 
• Experience in implementing a leading Marketing Cloud solution – Adobe Campaign, Salesforce Marketing Cloud or Marketo.
• Experience with web and marketing analytics tools such as Adobe Analytics, Google Analytics etc.
• Experience working with Brand Managers and Marketing Operations specialists.
• Experience in Enterprise Content Management platforms (e.g. Sitecore, Adobe Experience Manager).
• Experience in Digital Asset Management platforms (e.g. Veeva Vault Promomats, Adobe Experience Manager, Opentext).
• Working knowledge on digital tactics – Search, Banners, Social, IVA, CLM.

• High motivation, good work ethic, maturity and personal initiative. 

• Strong oral and written communication skills. 

• Empathy, adaptability and emotional intelligence. 

• Close attention to detail, with a quality-focused mindset. 

• Self-discipline for planning and organizing tasks. 

• Aptitude for, and enjoyment of, working in teams.
• Fluency in English.
• Client-first mentality.