EC Trade Marketing Assistant Manager

The EC Trade MKT Assistant Manager  (hereafter “the role”) will plan and implement EC Trade MKT strategy, scope includes EC customers’ P&L management, promotion plan set up, key performance monitoring and EC key data update, etc.

1. EC Trade Marketing Strategy:

• Closely work with EC team to set up EC trade marketing strategy by translating brand /portfolio strategy and priority to channel/customer growth plan and analyzing industry and competitors’ performance.

• Responsible for tracking and achieving business targets and progress across all EC channels, including SI, SO, GMV, pricing etc. Business cycle set up and management, including but not limited to M+1 Plan & M-1 Review.

1. Promotion: Familiar with various promotional strategies across different EC channels. Analyze historical brand promotion performance, approve and execute channel promotion plans, ensuring maximum cost-effectiveness under a unified guideline across all channels. GWP design and sourcing.
2. Trade Promo: As bridge between MKT team and EC team, to develop and implement brand's monthly promotion plan in trade. Supervise and follow up of annual and monthly trade promotion budget allocation.
3. Supply Chain Management: Based on product demand, and inventory turnover across channels, support EC & MKT team to provide channel forecasts to enhance efficiency.
4. Customer P&L Tracking: Collaborate with EC team to evaluate and track EC customers’ P&L.
5. EC & Digital Budget Management

Authorization evaluation and initial.