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Job Description
ABOUT THE FUNCTION
To lead all Marketing efforts for the Individual Business Unit of Emaar Hospitality Group, as part of the overall business, marketing and brand strategy. The overall responsibility includes the development and deployment of the Marketing, Digital, Public Relations and Social Media strategy and its associated activations in accordance with company and brand specific guidelines, processes and policies, with the aim to maximize share of voice, performance across all IBU Marketing metrics, as well as customer acquisition, engagement, retention and IBU awareness.