Senior Analyst - Direct Channels Customer Growth Marketing

American Express Global Commercial Services (GCS) offers powerful backing and financial support to business clients of all sizes. The GCS Small Business Marketing team strives to provide our customers with the world’s best customer experience every day to ensure that we are essential partners to our clients and win the full share of their business.

The Customer Growth Marketing (CGM) team within GCS develops integrated marketing strategies across channels delivering customer value through meaningful interactions at every touch to drive high levels of product satisfaction and long-term engagement among our customers. 

As a Senior Analyst on the CGM Direct Channels - Lending team, you will lead and support execution and strategic projects for campaigns within the Email (EM) and Direct Mail (DM) channels. This person will be responsible for leading and executing critical, high-priority campaigns and will manage key growth initiatives that will enhance the customer experience. As a member of the team, you will have the opportunity to work alongside a high-performing team that is at the forefront of driving innovative and strategic marketing campaigns to our Small Business customers. This is a highly visible, fast paced, and dynamic role that demands an innovative approach to acquisition marketing, creative development, and testing. This is a terrific opportunity to drive growth for our business by expanding the relationships we have with our customers. This person should have a track record of delivering projects on time by mastering execution and influencing partners along the way. 

The Senior Analyst will be in close collaboration with various partners across the business including Marketing, Product, Analytics, Risk, Technology and Finance. This position is ideal for someone with exceptional project management skills, a passion for developing and delivering customer first content, an acute attention to detail, and a vision for scaling channel strategy.

• Lead end-to-end email and direct mail campaign development with internal and external creative agencies, partnering with cross-functional colleagues across the enterprise to deliver campaigns for direct channels.
• This role requires deep knowledge of marketing execution processes to ensure alignment across partners, maintain shared ownership, and drive seamless go-to-market execution and effective issue resolution, while
• creating compelling customer-first communications to drive consideration, conversion, and engagement.
• Develop and manage test and learn curriculum to drive organic revenue growth.
• Own creative agency relationship, including briefing, timelines, and deliverable quality, ensuring alignment with strategic objectives and campaign requirements.
• Collaborate closely with Product, Analytics, Compliance, Tech, channel partners, and other key go-to-market partners to deliver projects while remaining compliant, scaling existing programs, and understanding key
• drivers of results stemming from product portfolio strategies.
• Support forecasting, reporting, and performance analysis by providing campaign-level insights, creative performance learnings, and operational inputs to inform decision-making.
• Assist with budget operations, including pSOW creation, SmartBuy submissions, invoice processing, and reconciliation in partnership with Procurement.

• Manage, evaluate and optimize channel communications, offers, and capabilities to improve channel effectiveness and ensure consistency in messaging across all customer touchpoints.

   

• Bachelor’s degree or equivalent work experience with a keen interest in performance marketing
• 2+ years of professional experience (marketing experience preferred)
• Exceptional project management: An expert in campaign execution, exceptionally organized, proficient in time management, and the ability to navigate complex processes to deliver on timelines
• Strong communication skills: Has the ability to drive results through collaboration and influence with key partners & stakeholders
• Robust analytical skills: Demonstrates the ability to interpret and demystify data and formulate strategies by utilizing data. Proficient in Excel and PowerPoint
• Innovator: Passionate about challenging the status quo and a solutions-oriented thinker with a strong customer focus, comfortable with ambiguity and evolving strategies in an ever-changing environment
• Team player: Sense of humor, growth mindset, and hunger for perpetual learning

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.