Product Marketing Manager - Medical

IPG Medical Corporation is focused on developing next-generation medical products based on its state-of-the-art technology. Headquartered in Marlborough, MA, we aspire to work together with our employees and customers to apply light in ways that improve life.

 

Our mission is to develop innovative medical device laser solutions that make the world a better place. To accomplish this mission, we are committed to attracting and retaining the best talent and an engaged and thriving workforce that drives a sustainable future for our company and society.

 

Working at IPG Medical Group you can expect challenging projects, a motivating and friendly environment, and competitive benefits.

 

 

Job Profile:

• Lead new product introductions, including strategic segmentation, positioning, pricing, promotion, training and education programs; coordinate with and support marketing program with distributors and commercial partners in Urology
• Plan and coordinate local commercial launches with distributor and commercial partners; drive equipment sales along with collaborative efforts for disposables, provide marketing input and coordinate marketing program of distributor and commercial partner in Urology
• Design and conduct regional training and educational programs for physicians, distributors, and commercial partners in Urology
• Establish and execute plans for increasing the utilization of product
• Develop and execute marketing plans based on market and customer insights
• Create and maintain marketing materials and sales tools
• Propose designs, generate content and drive continuous improvement of the company’s website
• Develop marketing programs for equipment, instruments and disposables for use in stone and soft tissue management procedures
• Generate market intelligence for pursuing new pre-clinical and clinical research with the company’s proprietary Thulium Fiber Laser technology