Director of Digital & Product Marketing

Upholds the Credit Union’s mission of “We do the right thing one member, one employee, and one experience at a time to strengthen the communities we serve” by owning and leading digital and product marketing and communications strategies and execution for owned, organic and paid digital channels to drive growth in credit union members, deposits, and loans. Channels include, but are not limited to, paid and organic social media, SEM, SEO, Display, websites (front-end UX, and content and design optimization), all automated marketing strategies and execution, email (e.g., email journey mapping, A/B testing, list development, distribution, reporting and analysis), and owned digital across digital banking and branches as well as other potentially new media channels.