Job Description
Senior Social Media Strategist
Location: New York, NY
Salary: $65K - $75K
Reporting to: Head of Social & Video
Time Out is looking for a culturally plugged-in Senior Social Strategist to help shape the next chapter of our social and video presence in North America. This role sits at the intersection of strategy and creativity. We’re looking for someone who understands performance and platform mechanics, but who is also excited by content creation and internet culture.
The ideal candidate is equal parts strategist and operator — someone who can identify what’s working, spot opportunities early, and help bring ideas to life across platforms. They should have strong editorial instincts and a sharp understanding of social trends and audience behavior.
The role will involve leading day-to-day social programming and publishing strategy across Time Out social platforms while helping produce a range of written, photo-driven, and vertical video content. This person should be comfortable pitching ideas, filming content when needed, and occasionally appearing on camera as a representative of the brand.
Time Out Social is fast-moving, collaborative, and genuinely fun. We cover the best of the city — and we’re building social output that reflects that same energy.
What You’ll Be Responsible For
Social Strategy & Optimization
Lead publishing strategy and execution across platforms, ensuring content is delivered at the optimal time, frequency, and format for each channel.
Analyze audience behavior, platform insights, and performance trends to continuously improve reach, engagement, and content performance.
Conduct competitive and platform analysis to identify opportunities, emerging trends, and strategic learnings.
Develop structured testing frameworks to refine content packaging, distribution, and audience growth strategies.
Translate performance insights into actionable recommendations for editorial, social, and video teams.
Stay closely connected to cultural moments, platform updates, and internet trends to keep Time Out at the forefront of what’s happening.
Channel Planning & Management
Lead day-to-day social programming and publishing strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms.
Own and manage the social publishing calendar, balancing planned, reactive, and trend-led content.
Help foster audience engagement and community conversation across platforms.
Ensure consistent, high-quality output that aligns with Time Out’s voice, editorial standards, and audience goals.
Support YouTube publishing strategy through platform insights, packaging recommendations, optimization, and audience learnings.
Develop recurring reporting and communicate platform insights, learnings, and growth opportunities to internal stakeholders.
Work cross-functionally with editorial, video, and creative teams to identify opportunities for social-first storytelling and distribution.
Content Creation
Pitch proactive content ideas, recurring franchises, and reactive social concepts rooted in audience behavior and platform trends.
Help shape scalable social-first formats that can extend across platforms and markets.
Capture and direct social-first, phone-shot content on location when required.
Identify opportunities to turn editorial moments into high-performing social content and repeatable franchises.
Comfortable filming lightweight social content and occasionally appearing on camera when appropriate.
Experience shooting and editing short-form video and creating social cutdowns for digital platforms is a strong plus.
What We’re Looking For
2–5 years of experience in social media, audience development, or content strategy within a fast-paced digital media environment.
Strong understanding of Instagram, TikTok, YouTube, Facebook, and evolving platform mechanics.
Deep knowledge of platform algorithms, audience behavior, and content distribution strategies.
Experience growing audiences through data-informed creative and publishing decisions.
Strong editorial instincts and an understanding of what makes content feel timely, engaging, and culturally relevant.
Experience working cross-functionally with editorial, creative, and video teams.
Comfortable operating in a fast-moving, collaborative environment with shifting priorities and reactive moments.
Proficiency with platform analytics and publishing tools, including YouTube Studio, Meta Business Suite, Google Analytics, and similar platforms.
Passionate about culture, cities, and the stories that bring them to life.
Good to Haves
Experience supporting YouTube programming or YouTube Shorts strategy.
Familiarity with affiliate commerce or social commerce strategies.
Experience supporting paid social campaigns and an understanding of how paid and organic social strategies work together.
Experience with Brandwatch or other social listening/reporting tools.
About our culture
At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.
About Time Out Group plc
Time Out Group is a leading global media and hospitality business that inspires and enables people to experience the best of the city.
It all began in London in 1968 when Time Out helped people discover the exciting new urban cultures that had started up all over the capital. Since then, this iconic brand has consistently maintained its status as the go-to source of inspiration for both locals and visitors alike. Today, it is the only global brand – with a local voice – dedicated to city life.
Through Time Out Media and Time Out Market – which are highly synergistic – the Company helps its large audience go out in the world's greatest cities with its curated content and experiences, and connects global brands as well as local talents with this valuable audience.
Time Out Media’s multiple digital and physical channels span websites, mobile, social media, videos, newsletters and Live Events. Across these channels, Time Out distributes its high-quality content – created and curated by a global team of local experts – around the best food, drinks, culture, art, music, theatre, travel and entertainment in over 350 cities and over 50 countries. The Company is monetising this global reach and its strong traffic from a desirable audience by offering bespoke 360-degree multichannel advertising solutions to international, national and local brands and businesses. Since its launch in 1968, Time Out has become a global brand that advertisers and consumers love and trust.
Time Out Market is the world's first editorially curated food and cultural market, leveraging the Time Out brand to bring the best of the city together under one roof: its best chefs, drinks and cultural experiences – based on the editorial curation Time Out has always been known for. The first Time Out Market opened in 2014 in Lisbon, quickly becoming one of the city's most popular destinations. The success of Lisbon brought further expansion and there are currently 13 open Markets: in addition to Lisbon, there are sites in New York (in Brooklyn's Dumbo neighbourhood and in Manhattan's Union Square), Boston, Montreal, Dubai, Cape Town, Porto, Barcelona, Bahrain, Osaka and Budapest. More Time Out Market locations are in the pipeline as the global expansion continues.
Time Out is a dynamic, pioneering brand and so is our team. We want to work with the best and brightest talent because we work for the world’s greatest cities, the people enjoying them and the businesses in them. As a truly global team we get to collaborate with colleagues from New York to Paris, Cape Town and Sydney and beyond. It’s our expertise, authenticity and collaboration that make us successful and a unique team.