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Senior Individual Giving Manager (Mat cover)
London, England, GBPosted 1 months ago
hybrid
Job Description
Senior Individual Giving Manager
Maternity Cover (12 months)
Rethink Mental Illness & Mental Health UK
Location: London (minimum 2 days per week in the office)Salary: £37,406 - £45,384Reports to: Head of Individual Giving, Legacies & MembershipLine management: Yes (3 direct reports)
Help us change lives through powerful, people‑first fundraising
We’re looking for an experienced and passionate Senior Individual Giving Manager to join our ambitious Fundraising team on a maternity cover basis.
At Rethink Mental Illness and Mental Health UK, we’re responding to a growing mental health emergency — and individual giving is central to how we fund our life‑changing work. In this role, you’ll lead and evolve established individual giving programmes across both charities, growing income while delivering exceptional supporter experiences.
This is a fantastic opportunity for an insight‑led fundraiser who thrives on collaboration, creativity and purpose — and who’s ready to make an immediate impact in an interim leadership role.
What you’ll be doing
You’ll lead the strategic and operational delivery of individual giving across acquisition, retention and supporter care, using emotionally resonant campaigns and data‑driven decision‑making to grow our supporter base and maximise lifetime value.
Key responsibilities include:
Leading the individual giving programmes for both charities in line with our five‑year growth strategy
Managing and motivating a team of three Individual Giving Officers, creating a supportive, high‑performing culture
Developing engaging, personalised supporter journeys across online and offline channels
Overseeing budgets, forecasting and performance reporting
Managing agencies and suppliers to ensure excellent value and results
Using insight, testing and learning to continually optimise campaigns
Working closely with colleagues across Fundraising, Comms & Campaigns, CRM, Data, Finance, Policy and Services
Supporting transformational projects, including CRM development and data migration
Ensuring best practice in GDPR and fundraising compliance
You’ll also play a key role in developing mid‑value opportunities and supporting pipelines for high value giving, legacies and in‑memory fundraising.
About you
You’ll be an experienced individual giving fundraiser who can hit the ground running and bring confidence, warmth and clarity to an interim leadership role.
You’ll have:
Strong experience delivering individual giving programmes (acquisition and retention)
A solid track record in direct and digital fundraising, including paid social (e.g. Meta)
A love of data and the ability to turn insight into action using CRM systems
Experience managing budgets and external suppliers
Previous line management experience, with a focus on wellbeing and development
Excellent planning, project management and stakeholder engagement skills
A test‑and‑learn mindset and a commitment to continuous improvement
Experience with MS Dynamics CRM, CRM migration, matched funding campaigns or fundraising qualifications is welcomed but not essential.
Why join us?
You’ll be part of an ambitious, supportive Fundraising team that:
Puts supporters first
Encourages bold thinking and innovation
Champions inclusion, lived experience and diverse perspectives
Invests in learning, collaboration and wellbeing
Most importantly, your work will help ensure that people severely affected by mental illness get the support they need, when they need it.