Account Marketing (TSMC)

Ecolab is seeking a Marketing Manager to help our customers meet their goals, differentiate Ecolab from our competition, and impact the achievement of our aggressive growth targets.

What’s in it For You:

• The opportunity to take on some of the world’s most meaningful challenges, helping customers achieve clean water, safe food, abundant energy and healthy environments
• The ability to make an impact and shape your career with a company that is passionate about growth
• The support of an organization that believes it is vital to include and engage diverse people, perspectives and ideas to achieve our best

Key Responsibilities

Account-Based Marketing & Strategy

• Own the end‑to‑end ABM strategy for TSMC, aligning marketing priorities to account revenue goals, technology roadmaps, and fab expansion plans
• Translate TSMC’s business objectives (yield, uptime, sustainability, cost, water circularity) into clear, quantified value propositions
• Develop multi‑year account marketing plans tied to node transitions, capacity expansions, and regional fab investments

Customer Engagement & Executive Narratives

• Create executive‑level storytelling for TSMC leadership, including account value narratives, innovation roadmaps, and sustainability impact summaries
• Support and package Technical Review Meetings (TRMs), executive workshops, and innovation briefings
• Build customized content for C‑suite, fab leadership, and technical decision‑makers

Innovation & Growth Enablement

• Partner with Product Marketing and R&D to deploy semiconductor innovations aligned to TSMC’s advanced node, water, and environmental needs
• Support innovation prioritization using VOC, competitive insights, and value quantification
• Assist with value‑based pricing models, ROI/TVD tools, and business case development for large‑scale adoption

Cross‑Functional Leadership

• Serve as the marketing interface between global teams, Taiwan‑based stakeholders, and corporate account leadership
• Align closely with Sales, ITCs, Finance, Strategy, and Supply Chain to ensure consistent account execution
• Drive coordination across regional marketing, events, digital, and communications teams

Performance Tracking & Continuous Improvement

• Track ABM effectiveness through pipeline influence, adoption metrics, and executive engagement outcomes
• Continuously refine messaging and programs based on customer feedback and performance data

Required Qualifications

• Bachelor’s degree required; MBA or technical degree strongly preferred
• 7–10+ years of B2B marketing experience, preferably in semiconductors, electronics, advanced manufacturing, or capital equipment
• Demonstrated success in account‑based marketing or strategic customer marketing
• Strong ability to translate complex technical concepts into compelling customer value
• Experience working with global / Asia‑based (Tawain) customers preferred
• Proven cross‑functional leadership and stakeholder management skills

Preferred Experience

• Direct experience supporting TSMC or Tier‑1/2 semiconductor manufacturers
• Familiarity with fab operations, UPW/water systems, yield drivers, and sustainability metrics
• Experience supporting executive engagements and customer discussions