Strategy and Operations Manager, Creative Product

Team Introduction The Global Creative Planning (GCP) team is part of the TikTok Global Monetization Product & Technology organization. We are dedicated to elevating creative and content strategies globally and driving advertiser success through innovation. Our mission is to make our products a growth engine for TikTok's ad business by bridging global frameworks with localized execution and actionable insights, including vertical playbook development, localized strategy execution and enablement, regional business insights & planning. We focus on scaling our cutting edge solutions (TikTok Market Scope, TikTok One, etc), enabling data-driven decisions, and shaping the global narrative for TikTok's creative monetization strategy

Responsibilities We are looking for a Strategy Operations Manager to join the Global Creative Strategy and Operations team to support the Creative Operations team. The ideal candidate will have a robust analytical background supported by an equivalent degree, experience in data-driven roles within strategy or operations. As a Creative Operations & Strategy Manager, you will play a crucial role in driving the success of TikTok's advertising initiatives.

Responsibilities: Operational Excellence & Business Planning

• Shape go-to-market strategies by collaborating with Operations members using a data-driven approach, to identify priorities or gaps and recommend actionable plans for Operations to execute on.
• Drive strategic planning with operational rigor, including operational reviews and tracking performance against regional goals.
• Lead critical regional projects, ensuring alignment with cross-functional teams and buy-in from Operations stakeholders.
• Enhance process flows for creative operations, focusing on efficiency and effectiveness.
• Support revenue management, budget and resource planning for regional Creative Marketing Operations.

Data Analysis and Reporting

• Own the regional data analytics framework, from data hygiene, data FAQs, data set improvement, metrics alignment and dashboard creation while effectively leveraging workflow with DE teams.
• Design and govern attainment reporting cadences, enabling effective comprehension and accountability amongst Ops members.
• Conduct deep-dive analyses on priority advertisers, pods, or industries to support the Operations team and unlock further revenue.
• Guide the team in quantifying creative KPIs and identifying specific areas of improvement, providing data-driven insights to inform strategic decisions.
• Communicate analytical insights effectively to both technical and non-technical stakeholders.

Cross-functional Collaboration

• Collaborate closely with Creative Product Marketing & Operation team members and management to drive the team's overall success.
• Coordinate with other internal teams, including strategy and product teams, to bring industry-specific creative playbooks to advertisers and sales teams.

Minimum Qualification(s):

• Master's degree in analytical field or equivalent undergraduate experience
• 3+ years of experience in strategy & operations, strategy consulting or data analytics roles
• Preferred proficiency in SQL and data analysis tools with the ability to derive insights from data and use them to inform decision-making
• Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders
• Strong project management skills with the ability to manage multiple projects simultaneously in a fast-paced environment