Job Description
- Melbourne, Victoria | RACV Head Office
- Fixed Term – 12 mth Contract | Hybrid Working
- Competitive Salary | Excellent Benefits
Great things start here
At RACV, we’re proud to support over 2 million members across motoring, travel, home and leisure. When you join us, you’ll be part of a team creating meaningful digital experiences that inform, inspire and drive real outcomes.
About the Opportunity
As part of our Content Channels team, the Digital Content Producer plays a key role in creating high-performing content that supports RACV’s commercial, digital and policy objectives.
In collaboration with the Motoring Editor, you’ll produce high-quality editorial and video content across RACV’s motoring portfolio, with scope to extend into home and travel. Your focus will be on building brand awareness, improving discoverability (SEO/GEO), and driving engagement, leads and conversion.
This is an end-to-end production role with a strong focus on performance, optimisation and scalability.
Key Responsibilities
- Produce high-quality content across motoring, home and travel topics
- Develop reviews, comparisons, guides and explainers aligned to audience and commercial priorities
- Own and optimise motoring content aligned to RACV Car Match, driving traffic and conversion
- Conceptualise, script and support video content including reviews, explainers and short-form formats
- Support or present on-camera content aligned to RACV’s editorial voice
- Apply SEO and GEO best practice including search intent, structured content and linking
- Use data and analytics to inform content performance and optimisation
- Manage end-to-end content production from ideation through to publication and iteration
- Collaborate with SEO, video, marketing and product teams to align with campaigns and priorities
- Build and manage content in Adobe Experience Manager CMS
- Support eDM and newsletter production via Salesforce Marketing Cloud
- Ensure all content is accurate, compliant and aligned to brand standards
Please note, some interstate travel may be required for this role.
What You’ll Bring
- Strong writing and editing capability with a focus on digital performance
- Solid understanding of SEO/GEO and content optimisation principles
- Experience working across multiple formats including written and video content
- Ability to manage multiple priorities in a fast-paced environment
- Strong attention to detail and stakeholder engagement skills
Qualifications & Experience
- Bachelor’s degree in Journalism, Communications or similar desirable
- Minimum 3 years’ experience in digital content production and strategy execution
- Experience with CMS platforms (Adobe Experience Manager preferred)
- Exposure to Salesforce Marketing Cloud or eDM production (desirable)
- Strong understanding of analytics and content performance measurement
- Valid driver’s licence (required for events, media and industry activities)
There’s so much on offer when you join RACV with benefits including
- Generous discounts on home and car insurance policies and RACV roadside care
- Great discounts across all RACV resorts
- Discounts from corporate partners that are updated monthly.
Our difference
At RACV, we believe that maintaining a diverse and inclusive workplace is an important element in our continued success. We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business. If you require any reasonable adjustments to the recruitment process and/or the role, please let our Talent Acquisition Team know.
Application process
You can learn more about RACV at careers.racv.com.au. Applicants will be required to provide evidence of their eligibility to work in Australia, and consent to a criminal record check. Please submit your CV via the link below.
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