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Job Description
- Dig deep into core product USP, and together with team and partners develop differentiated e-commerce promotion strategies based on the characteristics of categories such as wipers, filters, and other commodities.
- Identify business growth opportunities through multi-dimensional analysis of product sales data, inventory data and user feedback, and optimize product portfolio and SKU structure.
- Promote blockbuster product development, focus on high-potential categories (such as products adapted for new energy vehicle owners), and cooperate with relevant departments to meet the blockbuster requirements of "perceivable pain points, high gross profit, and price-effectiveness matching".
- Monitor competitor dynamics on major e-commerce platforms (Tmall, JD.com, Douyin, etc.), including pricing, marketing activities and product iterations, and form competitor analysis reports to support decision-making.
- Conduct business negotiations with e-commerce service providers (TP) and distributors, clarify cooperation rights, service standards and inventory optimization plans, and maintain stable cooperative relationships.
- Cooperate with ecommerce platforms to secure traffic resources and policy support, avoid disorderly competition, and synchronize platform development dynamics.
- Cross-departmental collaboration experience.
- Strong data analysis ability, able to identify opportunities and problems through sales data, market data and competitor data.
- Good business negotiation, communication and coordination skills, able to efficiently link internal and external teams to promote product development and business landing. GtM experience is a plus.
- Clear logical thinking and strong execution ability, with problem-solving ability to respond to sudden situations such as price wars and platform policy changes.