Our client is seeking a highly skilled and strategic Marketing Lead to drive digital growth, brand positioning, SEO performance, and content marketing initiatives focus on revenue across the organization.

This is a senior individual contributor role responsible for owning the company’s digital marketing ecosystem — including SEO strategy, website optimization, thought leadership content, email marketing, everything focus on making B2B sales.

Responsibilities

Develop and execute a comprehensive SEO strategy, including technical SEO, on-page optimization, keyword research, backlink strategy, and performance monitoring focus on B2B marketing sales (HANDS-ON).
Own and continuously optimize the company website, including content updates, landing pages, UX copy, and conversion improvements (HANDS-ON).
Lead the content marketing strategy across blogs, case studies, whitepapers, newsletters, and social media channels to generate revenue.
Build and manage the editorial calendar to ensure consistent, high-quality content production to engagement audience.
Manage B2B email marketing campaigns, nurture sequences, and newsletters targeting prospects and existing clients to generate revenue.
Track, analyze, and report on marketing KPIs including organic traffic, engagement, rankings, and lead generation metrics.
Research industry trends in SEO, HealthTech, digital transformation, and B2B marketing to continuously improve strategy and execution.

5 - 6+ years of experience in digital marketing with a strong focus on SEO and content strategy FOCUS on B2B Marketing sales (revenue).
Proven success driving organic growth, keyword rankings, website traffic, and B2B lead generation to engage potential clients.
Strong expertise in technical SEO and modern SEO tools such as Ahrefs, SEMrush, Google Search Console, or similar platforms.
Exceptional English writing and communication skills (C1 or higher).
Experience managing websites through CMS platforms such as WordPress, Webflow, or similar tools.
Strong understanding of B2B marketing and content creation for technical audiences.
Experience with B2B email marketing platforms such as HubSpot, Mailchimp, or similar tools.

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Marketing Lead | $4K-$5K USD Monthly + Remote | US HealthTech IT Services Company

Job Description