Brand & Communications Strategy

This role is responsible for driving both brand governance and communication strategy across ICS, ensuring all customer-facing communications are not only compliant and consistent, but also effective, insight-led, and aligned with business objectives. The role partners closely with Product, Partnership, and Acquisition teams to shape end-to-end communication strategies that strengthen brand impact and customer engagement.

• Brand Governance & Quality Excellence
  Oversee and review IMH submissions to ensure accuracy, compliance, and alignment with brand standards, while continuously improving turnaround time and quality. 
• Communication Strategy Development
  Partner with Product, Partnership, and Acquisition teams to develop clear, compelling, and customer-centric communication strategies across campaigns and touchpoints. 
• Campaign & Messaging Optimization
  Provide strategic input on messaging frameworks, value propositions, and content direction to enhance effectiveness and consistency across channels.

• Cross-functional Collaboration
  Act as a key liaison between marketing teams and CA&C to ensure alignment between business objectives, brand strategy, and execution. 

• Process Improvement & First-time Quality
  Identify recurring issues and work with teams to improve briefing quality, reduce rework, and increase efficiency in campaign development. 

• Stakeholder Enablement
  Coach and guide stakeholders on both brand standards and effective communication practices, elevating overall marketing quality across functions. 

• Brand Strategy Integration
  Support broader Brand Strategy initiatives and contribute to building a cohesive, 360-degree brand experience across all ICS communications. 

• Capability Development
  Build expertise across brand management and marketing communications, with a focus on evolving into a strategic partner to the business.

• Bachelor’s degree in any field.
• Strong analytical and problem-solving skills; proficient in Excel, Presentation and data analysis.
• Ability to manage challenges and work effectively within constraints.
• Strong project management and prioritization skills, with the ability to handle multiple projects simultaneously.
• Excellent time management and organizational skills.
• Collaborative team player, able to work effectively in diverse and multicultural environments.
• Proactive, creative, and solution-oriented mindset with a focus on innovation.
• Strong communication and stakeholder management skills.

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.