Generative AI & SEO Strategist
Job Description
WHO WE ARE
Headquartered in Nashville, Tennessee, Ncontracts leads the industry in integrated risk management and compliance solutions, serving over 5,000 financial institutions nationwide. As a seven-time Inc. 5000 Fastest Growing Companies honoree and consistent year-over-year recipient of "Best Places to Work" awards, we offer a thriving, work environment where career growth and life-work balance go hand in hand.
At Ncontracts, you'll join a team of industry experts dedicated to strengthening the financial services sector through innovation and thought leadership. We're seeking creative, collaborative, and self-driven professionals across all areas of our business - from developing cutting-edge solutions to sales, marketing, customer support, and beyond. Join us in our mission to make the financial industry stronger and more resilient, while advancing your career in a supportive, dynamic environment that values your unique skills and perspectives.
About the Role
This role reports to the Manager of SEO and Web and is solely focused on Ncontracts' presence across AI-powered search platforms. That means ChatGPT, Perplexity, Google AI Overviews, and whatever comes next. You'll own the tools, the tracking, the content strategy inputs, and the outreach efforts that drive citation share and brand visibility in AI-generated answers. AEO and GEO are still maturing disciplines, so this role rewards people who are curious, structured in how they experiment, and willing to build processes that don't fully exist yet.
What You'll Do
AI Search Visibility and Citation Strategy
Monitor and grow Ncontracts' brand and product visibility across LLM-powered platforms including ChatGPT, Perplexity, Google AI Overviews, and emerging entrants using Profound
Build and maintain per-platform prompt libraries across all product categories to systematically test and track citation performance
Analyze citation share data to identify where we are and are not appearing, and build a prioritized action plan to close gaps
Develop and refine buyer persona query sets that reflect how target audiences actually search using AI tools
Track competitor citation share across platforms and surface trends and gaps to the Manager and broader marketing team
Build automated monitoring for competitor visibility tracking and citation anomaly detection
Content Strategy and Cross-Functional Collaboration
Work with the content team to develop and iterate on GEO/AEO content guidance, grounded in what the platforms are actually citing
Identify specific content gaps where Ncontracts is not being cited and recommend page-level or net-new content to fill them
Partner with off-page and link building efforts to align outreach targeting with citation gap priorities
Inform product marketing on how AI platforms describe and position Ncontracts relative to competitors
Develop frameworks and playbooks the broader team can use to write content optimized for AI citation
Platform Intelligence and Testing
Stay current on how major AI search platforms handle citations, update their models, and change their answer behavior
Run structured experiments to test what content types, formats, formats, and sources drive citation performance
Document findings and build a running knowledge base of what works, what does not, and why
Evaluate new platforms and tools as the AI search landscape evolves and bring recommendations to the Manager
Share platform updates and findings with the broader marketing team on a regular cadence
Reporting and Analytics
Own Profound reporting for AI search visibility metrics, tracked per platform and per product category
Build and maintain dashboards that make AI search performance visible and actionable for the Manager and marketing leadership
Own keyword and prompt-level visibility tracking across AI platforms
Contribute to broader marketing reporting by surfacing AI search trends and their relationship to organic and pipeline performance
What We're Looking For
3 to 5 years of experience in SEO, content strategy, digital marketing, or a closely related field
Direct familiarity with AI search platforms and how they surface citations, whether through Profound, manual prompt testing, or both
Structured thinker who can build a tracking and testing process from scratch and stick to it
Strong written communication, capable of translating platform behavior into clear content recommendations
Comfortable working cross-functionally with content, product marketing, and design teams
B2B SaaS, fintech, or regtech background preferred
Nice to Have
Hands-on Profound experience and familiarity with GEO/AEO measurement workflows
Experience building automations or monitoring agents using n8n, Zapier, or API integrations
Background in traditional SEO, especially on-page optimization and off-page strategy
Familiarity with GA4 and GSC for understanding how AI search traffic intersects with organic
Basic JavaScript or comfort reading technical documentation
Tools You'll Work With
Profound, ChatGPT, Perplexity, Google AI Overviews, GA4, GSC, Semrush, SE Ranking, Bing Webmaster Tools
WE OFFER ALL FULL-TIME TEAM MEMBERS:
A fun, fast-paced work environment
Responsible PTO Plan that meets or exceeds state and local medical and family leave laws
11 paid holidays
Community and social events to keep you connected and engaged
Mental Health Benefits
Medical, Dental and Vision insurance
Company-paid Group Life Insurance, Short- and Long-Term Disability
Flexible Spending Account & Health Savings Account
Aflac Benefits – Critical Illness, Cancer Protection, & Hospital Choice
Pet Insurance
401 (k) with company match with eligibility on Day 1 of employment
2 Paid Volunteer Time Off Days
And much more!
*Part-Time, Temporary, Contractor, and Intern positions are not eligible for company benefits, including paid time off, health insurance, and other employee benefit programs.
AAP/EEO Statement
Ncontracts provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.