Associate Manager, Media

There’s a reason HUNTER is recognized as one of PRWeek’s Best Place To Work and has been named PRovoke “Consumer Agency of the Year” not once, but twice: At HUNTER, we EARN IT — consumer attention, the trust and loyalty of clients, and the dedication of our staff, currently 350+ strong and counting.

HUNTER is looking for an Associate Manager, Earned Media Strategy + Outreach to join its internal Media Team in our New York office. Our internal Media Team is built on collaboration, providing expert support to our larger agency client teams and a roster of Fortune 500 clients across food & beverage, spirits, home & lifestyle, health & beauty, tech, and travel. This role is for a news-obsessed "doer" who is ready to get in the trenches to support media strategies and secure the kind of earned coverage that keeps our clients at the heart of the cultural conversation. If you’re a resourceful, organized problem-solver who thrives in a fast-paced environment and is eager to grow your career in media relations, you’ll fit right in. At HUNTER, we don’t just "do" media, we earn it.

• Be a Headline Junkie: You live and breathe the news and have your pulse on consumer, entertainment, lifestyle, and sports media. You can spot trending stories and are closely tracking the ever-evolving media landscape.
• Build Your Rolodex: You are in the early stages of building a "gold star" media contact list. You aren't afraid to ask an editor to coffee. You have a burgeoning familiarity with reporters and are eager to cultivate long-term relationships with key contacts across print, online, and social outlets. You are exploring the world of niche newsletters, podcasts, and digital news creators.
• Be the Information Hub: You will help organize resources and manage internal communications for the media team, including compiling and sharing editor updates, industry news, and upcoming editorial calendars to ensure our account teams stay ahead of the curve.
• Dig for the Story: You are a research pro. Whether it’s conducting a deep-dive media audit on a competitor or researching a new journalist, you provide the team with thoughtful insights and POVs that help shape campaign strategy.
• Secure the Coverage: You play an integral role in the media lifecycle for a variety of clients across HUNTER’s core practice areas. You will draft compelling pitches, build extensive and thoughtful media lists, and conduct outreach to secure placements for talent photos, events, and campaign launches.
• Drive the Process: You are the backbone of project coordination and will work with account teams across various clients. You’ll actively contribute to account team calls and internal meetings by assisting with scheduling, creating agendas, and drafting the comprehensive recap notes that keep our work moving forward.
• Own the Logistics: You are the engine that keeps media days running. From developing the first drafts of media briefing documents to assisting with the scheduling and logistics of celebrity spokesperson interviews, you ensure no detail is overlooked.
• Sharp Eye for Detail: You pride yourself on quality control. You will ensure all media materials, from pitch letters to follow ups are top-notch and error-free.

Ability To

• Navigate the New: Demonstrate a curiosity for emerging media. You are interested in how people discover news today and are eager to learn how LLMs/AI and social search are changing the PR industry
• Drive Collaboration: Proactively participate in agency brainstorms for client programs, bringing a fresh, media-first lens to the table.
• Stay Organized: Manage multiple tasks across several accounts simultaneously while maintaining a high level of organization and professional maturity.
• Stay Cool Under Pressure: Juggle tight deadlines and fast-moving requests from various teams without breaking a sweat.
• Be Agile: Work evenings and/or weekends to accommodate client events and after-hours work as needed to get the job done.

• The Experience: 1-2 years of PR agency or media relations experience where you’ve begun to "earn your stripes" in outreach and research.
• The Knowledge: A degree in PR, Journalism, Communications, or a related field.
• The Tools: Experience with the industry’s "greatest hits" like Muckrack, Meltwater, and Critical Mention, plus proficiency in the Microsoft Office suite (Word, Teams Excel, PowerPoint) and Slack.
• The Attitude: You are a team player that shares credit, shows respect, and are always looking for opportunities to improve your writing skills and grow professionally.

In order to comply with equal pay and salary transparency laws in various locations, the Company believes the target range of base compensation for this role is $68K-$75K. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

At HUNTER, we work hard and play hard, and while we have all the benefits you’d expect —competitive health and dental insurance plans, a 401K company match and generous PTO — we also provide:

• a hybrid work model;
• a “work from anywhere in the US” policy (up to four weeks a year);
• a year-round staff training and development curriculum; and
• a staff-led Action Group dedicated to DEI excellence in the agency and industry (read our DEI statement here: https://hunterpr.com/dei/)
  
  

Perks? We have perks. When you work at HUNTER, you can expect Bring Your Parents (And Kids) to Work Days, regular volunteer Days of Service, mid-day Cupcakes and Cocktails mixers and epic Halloween and holiday parties.

Founded in 1989, HUNTER has grown into one of the most respected mid-size marketing communications firms in the country, creating work that matters in strategic planning, earned media relations, social and digital media, talent and influencer engagement, experiential marketing, multicultural outreach and content creation and distribution. And we do it all for esteemed companies and brands across every sector you can imagine:

• Food + Beverage
• Wine + Spirits
• Health + Wellness
• Beauty + Personal Care + Fashion
• Home + Lifestyle + Travel
• Retail + E-commerce
  
  

See us in action here: https://hunterpr.com