Thailand Integrated Marketing Communication - Marketing

Team Introduction Our team aims to connect with our client partners, industry stakeholders and drive growth for their businesses using TikTok's suite of products & services. We will work with cross-functional teams such as Product, Sales , Marketing, Trust & Safety, Global Marketing & manage an annual calendar for SEA Team to activate several touch points to communicate our core value proposition of a trusted entertainment platform that drives impact.

1. Strategy Development

• Devise B2B marketing communication strategy to inspire and influence South East Asia clients and partners, especially brands, media agencies, creative agencies, ecosystem partners, and industry associations
• Develop an SEA region-wide multi-channel new client acquisition strategy, in collaboration with multiple internal stakeholders and external partners, such as: messaging platform, media agencies, vendors, etc.

1. Project Management and Optmization

• End-to-end drive and execute integrated marketing campaigns across SEA including events, hew client acquisition scaled education, partner upskilling, email marketing, press releases, and more.
• Independently own and lead strategic projects that need cross-functional collaboration, including sales, product, finance, operation departments and more.
• Manage regular reporting on SEA business marketing initiatives and results, especially bi-annual planning, quarterly planning (OKR) and reporting (QBR).
• Budget management: allocate budget resources effectively to support business growth, oversee budget governance to ensure compliance, track and report budget utilization.
• Drill into the performance of marketing channels, especially events and new client acquisition to track and draw actionable insights and best practices.
• Partner closely with Global hub to drive synergy, shareback best practices and adopt regional learnings to drive business alignment and uplift performance.

Minimum Qualifications:

• Minimum 5 years of professional experience in marketing, communications, consulting or business strategy.
• Ability to thrive in a rapid, agile, and often ambiguous growth environment.
• A team player and collaborator, strong relationship-building and leadership skills.
• Strong communication skills, particularly implemented in a cross-functional and global role and experience collaborating with internal and external stakeholders at all levels.
• Ability to apply a structured framework on marketing initiatives, planning and reporting
• Passion for TikTok marketing, and up for the challenge of building something from the ground up.

Preferred Qualifications:

• Good understanding and appreciation of international business, landscapes, and culture.
• Proven experience in media, advertising or technology industries preferred.
• Proven experience developing integrated marketing strategies and executing go-to-market plans, especially events, are preferred