Marketing Coordinator

Coordinates assigned marketing activities (i.e. advertising, promotions, website and social media content, etc.), plans and executes marketing campaigns and events in order to accomplish set goals and outcomes. Collaborate with clients to develop marketing content materials in print, digital and web formats. Responsible for developing targeted marketing strategies to effectively deliver marketing messages that promote and showcase the client and its programs. Monitor and oversee client communications and the development, production and dissemination of marketing collateral to clients. Assist in identifying publicity opportunities through appropriate channels (i.e. UA communications, Daily Wildcat, colleges and unit newsletters, etc.). Coordinate communication efforts with various media outlets when appropriate. Analyze and synthesize data to evaluate the effectiveness of each marketing effort or campaign, and use data to develop actions to improve future marketing campaign performance. Consult with clients to help identify strategies to raise brand awareness, develop business opportunities and generate revenue. Knowledge, Skills, and Abilities (KSAs): Knowledge of marketing principles, industry practices, techniques and standards. Knowledge in Mac-based software such as InDesign, Photoshop, Illustrator, Bridge, and Acrobat. Knowledge in Microsoft Office software such as PowerPoint, Word, and Outlook. Knowledge in digital and print production knowledge, including processing and editing using digital editing systems. Ability to communicate effectively verbally and in writing. Ability to manage multiple projects and meet deadlines.