Senior Programmatic Analyst

Company description Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe. In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you. We Move People, and People Move Us! Overview We are seeking a highly motivated and detail-oriented Programmatic Analyst to support the execution, optimization, quality assurance, and reporting of programmatic media campaigns across global clients and digital channels. This role is ideal for a professional with 3+ years of experience in programmatic advertising, who possesses strong analytical skills, hands-on expertise with DSP platforms, and a deep understanding of campaign performance management. The successful candidate will be responsible for ensuring operational excellence, delivering actionable insights, maintaining campaign quality standards, and contributing to the overall success of client media strategies. Responsibilities Key Responsibilities Campaign Execution & Management Set up, launch, manage, and optimize programmatic campaigns across DSP platforms, including Display, Video, Native, CTV, and other digital formats. Monitor campaign pacing, budget allocation, delivery, and performance to ensure alignment with client objectives and KPIs. Troubleshoot campaign issues and proactively identify optimization opportunities to maximize performance and efficiency. Manage campaign changes, creative rotations, audience updates, and inventory adjustments while maintaining delivery accuracy. Reporting & Insights Develop and maintain recurring campaign reports, dashboards, and performance summaries. Analyze campaign data to identify trends, insights, risks, and opportunities. Translate performance metrics into actionable recommendations for internal stakeholders and clients. Support post-campaign analyses and contribute strategic recommendations for future initiatives. Quality Assurance & Operational Excellence Perform comprehensive QA reviews before and after campaign launches to ensure accuracy across targeting, tracking, creatives, budgets, and reporting configurations. Validate campaign setups against media plans and platform requirements. Ensure compliance with internal processes, platform best practices, and client-specific guidelines. Conduct account audits and implement recommendations to improve campaign quality and operational efficiency. Collaboration & Stakeholder Support Partner closely with Account, Analytics, Ad Operations, and Strategy teams to ensure seamless campaign execution. Support knowledge sharing and best-practice adoption within the team. Participate in client-facing discussions when required, providing campaign performance insights and technical expertise. Qualifications Must Haves: Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field. 3+ years of experience in programmatic advertising, digital media, or paid media operations. Hands-on experience with DSP platforms such as DV360, The Trade Desk, Amazon DSP, Yahoo DSP, Amobee, or similar technologies. Strong understanding of programmatic buying methodologies, audience targeting, bidding strategies, and optimization techniques. Experience building and delivering performance reports and campaign analyses. Solid understanding of digital marketing KPIs, including CPM, CTR, CPC, CPA, ROAS, Viewability, VCR, and Conversion Rate. English proficiency at B2 level or higher. Good to have Strong knowledge in one/two of the following fields: Media Planning Media Buying Creative strategy Bidding Management Tools: Marin, Kenshoo, 4C. Paid Social Media Platforms.

Must Haves: Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field. 3+ years of experience in programmatic advertising, digital media, or paid media operations. Hands-on experience with DSP platforms such as DV360, The Trade Desk, Amazon DSP, Yahoo DSP, Amobee, or similar technologies. Strong understanding of programmatic buying methodologies, audience targeting, bidding strategies, and optimization techniques. Experience building and delivering performance reports and campaign analyses. Solid understanding of digital marketing KPIs, including CPM, CTR, CPC, CPA, ROAS, Viewability, VCR, and Conversion Rate. English proficiency at B2 level or higher. Good to have Strong knowledge in one/two of the following fields: Media Planning Media Buying Creative strategy Bidding Management Tools: Marin, Kenshoo, 4C. Paid Social Media Platforms.

Key Responsibilities Campaign Execution & Management Set up, launch, manage, and optimize programmatic campaigns across DSP platforms, including Display, Video, Native, CTV, and other digital formats. Monitor campaign pacing, budget allocation, delivery, and performance to ensure alignment with client objectives and KPIs. Troubleshoot campaign issues and proactively identify optimization opportunities to maximize performance and efficiency. Manage campaign changes, creative rotations, audience updates, and inventory adjustments while maintaining delivery accuracy. Reporting & Insights Develop and maintain recurring campaign reports, dashboards, and performance summaries. Analyze campaign data to identify trends, insights, risks, and opportunities. Translate performance metrics into actionable recommendations for internal stakeholders and clients. Support post-campaign analyses and contribute strategic recommendations for future initiatives. Quality Assurance & Operational Excellence Perform comprehensive QA reviews before and after campaign launches to ensure accuracy across targeting, tracking, creatives, budgets, and reporting configurations. Validate campaign setups against media plans and platform requirements. Ensure compliance with internal processes, platform best practices, and client-specific guidelines. Conduct account audits and implement recommendations to improve campaign quality and operational efficiency. Collaboration & Stakeholder Support Partner closely with Account, Analytics, Ad Operations, and Strategy teams to ensure seamless campaign execution. Support knowledge sharing and best-practice adoption within the team. Participate in client-facing discussions when required, providing campaign performance insights and technical expertise.