Senior Director, Stablecoin Partnerships & Go-to-Market Strategy, Greater China

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

Role Overview

Visa is building its next-generation digital money capabilities. Stablecoins, tokenized deposits, and other blockchain-based innovations are reshaping how value moves—particularly in cross-border payments, treasury flows, and programmable commerce.

The Senior Director, Stablecoin Partnerships & GTM will own and drive Visa’s go-to-market strategy for stablecoin-based solutions across Greater China, positioning Visa at the center of this evolving ecosystem.

This role combines strategy, business building, and ecosystem leadership, working across financial institutions, fintechs, blockchain infrastructure providers, and regulators to define how Visa participates—and wins—in this new landscape.

This role is based in Hong Kong reporting to the Group General Manager of Visa Greater China Region.

Key Responsibilities

1. Go-to-Market Strategy & Business Build

• Define and execute Visa’s stablecoin GTM strategy for Greater China, including priority use cases (e.g., cross-border settlement, treasury, B2B flows).
• Identify and prioritize target segments, markets, and partnership models across Mainland China, Hong Kong & Macau, and Taiwan.
• Shape product-market fit and monetization strategy in collaboration with global and regional product teams.
• Scale solutions from proof-of-concept to commercial launch, including pricing, packaging, and client adoption.

2. Ecosystem & Market Development

• Build and manage a high-impact ecosystem of partners, including banks, fintechs, merchants, crypto infrastructure providers, and blockchain networks.
• Lead strategic partnership development and deal execution, from sourcing through negotiation and closing working across other relevant teams.
• Position Visa as a trusted network-of-networks, bridging digital currency ecosystems with global payment acceptance.

3. Regulatory & Industry Engagement

• Engage with regulators and policy stakeholders (e.g., HKMA and broader regional ecosystem) to stay ahead of evolving frameworks and contribute to industry dialogue.
• Help shape market perspectives on stablecoins, tokenized deposits, and CBDCs, aligning Visa’s strategy with regulatory direction and client needs.
• Translate regulatory and industry developments into actionable strategies and product direction.

4. Executive & Thought Leadership

• Serve as a subject matter expert on digital currencies and blockchain, representing Visa internally and externally.
• Lead C-level client engagements and strategic discussions, influencing senior stakeholders across the ecosystem.
• Represent Visa in industry forums, client events, and executive dialogues on the future of money movement.

5. Internal Leadership & Cross-Functional Influence

• Partner closely with Product, Solutions, Client Account Management teams (FI, and Fintech), CMS, Risk, Legal, and all other relevant teams to align strategy and execution.
• Provide market insights and strategic guidance to Greater China and Asia Pacific leadership.
• Drive internal capability building, including education, training, and knowledge sharing across teams.

Why This Role Matters

This role is central to defining Visa’s role in the future of money movement. As stablecoins and digital currencies gain adoption, they are introducing new settlement rails and business models that could reshape global payments.

Visa’s opportunity is to connect these emerging ecosystems with its global network, enabling scalable, compliant, and interoperable solutions. This role will ensure Visa is positioned not just to participate—but to lead—in this transformation.
 

What Success Looks Like (12–24 Months)

• Established a clear, differentiated GTM strategy for stablecoin solutions in Greater China
• Secured strategic anchor partnerships across key segments (banks, fintechs, infrastructure players)
• Launched scaled commercial use cases (e.g., cross-border settlement flows)
• Positioned Visa as a trusted partner and thought leader in the regional digital currency ecosystem

Qualifications

Experience

• 12+ years of experience in business development, partnerships, or strategy within payments, fintech, or financial services
• Proven track record of building and scaling new business lines or product categories, including GTM strategy and execution
• Deep experience structuring complex partnerships and commercial agreements
• Strong understanding of digital currency ecosystems, including stablecoins, blockchain networks, and cross-border payments
• Experience working with crypto infrastructure providers, wallets, exchanges, or fintech platforms

Capabilities

• Strategic thinker with the ability to translate emerging trends into actionable business opportunities
• Strong executive presence with ability to influence senior leaders, clients, and regulators
• Exceptional communication skills, able to simplify complex concepts for diverse audiences
• Proven ability to operate in a matrixed global organization and influence cross-functional stakeholders
• Entrepreneurial mindset with 0→1 build capability and high ownership

Education

• Bachelor’s degree required; MBA or advanced degree preferred

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.