Lead, Marketing

Company :

Sime Darby Industrial Sdn Bhd

To collaborate with TM business units i.e CI RI, P&E Prime and and Aftermarket in the following areas :

• Offline Marketing: Planning and executing B2B/B2C campaigns, events, and in-store branding.

• Online Marketing: Developing and managing digital campaigns, content creation, and performance analysis.

• Branding & Strategy: Assisting in annual marketing planning and maintaining brand consistency. Develop promotional strategies including cost-benefit analysis.

• Channel Support: Providing marketing support to sales teams and managing promotional materials

• Create comprehensive digital marketing strategies using SEO, paid ads, social media and email.

• Cross - Team Collaboration - Work with creative, content and sales teams to ensure consistent branding and effective marketing efforts.

• Establish clear measurable KPIs for marketing campaigns and create performance reports to mgmt and stakeholders.

• Analyzing data for insights and optimistaion.

• Develop customer acquisition and retention strategies to improve ROI.

• Review Market insights & identify target demographics and develop effective campaigns.