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Position Overview The Senior Manager, Marketing Mix Modeling Analytics is a key contributor within Marriott’s Enterprise Data, Analytics & AI organization, responsible for leading the development, execution, and interpretation of Marketing Mix Modeling (MMM) analyses. This role focuses on quantifying the impact of marketing investments across channels, optimizing budget allocation, and delivering actionable insights to inform strategic marketing decisions. This role also facilitates that continent‑level MMM insights are translated into hotel‑level marketing actions, enabling measurable pull‑through, improved spend efficiency, and stronger governance of Sales & Marketing investments. Working closely with marketing leaders and cross-functional teams, the Senior Manager designs and implements MMM studies, interprets complex model outputs, and translates findings into clear, actionable recommendations. The position partners closely with Continent Marketing, Performance Analytics, and Data Strategy teams to guide marketing investment decisions based on continent and market needs. By leveraging advanced statistical techniques and curated data assets, this position ensures marketing strategies are grounded in robust, data-driven insights and aligned with enterprise priorities. The Senior Manager combines deep expertise in MMM analytics with strong business acumen and exceptional communication skills to influence decisions and drive measurable impact—helping Marriott maximize marketing effectiveness and return on investment. Requirements & Qualifications
Senior Manager, Marketing Mix Modeling Analytics
Singapore, SingaporePosted 1 weeks ago
hybrid
Job Description
- Bachelor’s degree in Business, Analytics, Statistics, or related discipline.
- At least 7 years of experience in analytics, with a focus on marketing mix modeling or advanced marketing analytics.
- Strong statistical and analytical skills, including experience building and interpreting MMM models.
- Ability to conduct ad hoc analyses and synthesize findings into actionable recommendations.
- Excellent written and verbal communication skills; detail-oriented and proactive with strong stakeholder engagement.
- Expertise in campaign attribution, ROI analysis, and incrementality testing.
- Familiarity with performance measurement frameworks and marketing analytics platforms.
- Lead the design, execution, and interpretation of Marketing Mix Modeling projects to quantify the impact of marketing activities across channels.
- Analyze MMM outputs to uncover trends, optimize budget allocation, and support strategic decisions across business units.
- Translate model findings into insights and recommendations for business partners, including hotels, focusing on incremental value and ROI.
- Partner with Continent Performance Analytics & Data Strategy teams to ensure marketing spend is guided by continent priorities, market needs, and strategic growth objectives
- Support KPI definition, customer health analysis, and performance tracking using MMM methodologies.
- Execute analytics projects that deliver MMM-driven insights to support business decisions within a defined area.
- Partner with Marketing leaders and cross-functional teams to develop hotel‑level tools or platforms that apply MMM insights to strengthen governance of Sales & Marketing expenses. This includes establishing guardrails to improve transparency, consistency, and accountability in Sales & Marketing expense decisions across hotels and markets.
- Review curated data and dashboards to identify trends, anomalies, and performance drivers relevant to MMM.
- Conduct ad hoc analyses to address emerging business questions and opportunities related to marketing effectiveness.
- Collaborate with business partners to define MMM analytical needs and priorities.
- Ensure accuracy and integrity of data used in MMM analyses and reporting.
- Communicate MMM insights effectively through presentations and executive-ready summaries.
- Manage multiple MMM projects simultaneously and prioritize based on business impact.
- Support development of KPI frameworks and measurement methodologies grounded in MMM principles.
- Prepare and present MMM findings to stakeholders in a clear, concise, and visually compelling format.
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.