Senior Specialist, Lifecycle Marketing

The Senior Specialist, Lifecycle Marketing plays a critical role in Meridian’s success by designing, building, and optimizing targeted, automated journeys for members and prospects across the full lifecycle. This role translates strategy into scalable, always‑on experiences delivering timely, relevant, and personalized advice supporting growth and member experience goals. The Senior Specialist uses member data and insights to define journey triggers, enable personalization, and drive continuous improvement through measurement and optimization. With a strong focus on member outcomes and performance, this role drives key behaviours such as engagement, retention, financial plan adoption, and cross‑sell, while stewarding the end‑to‑end journey experience across the marketing ecosystem.