Job Description
What we’re building
Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team passionate about learning, operating, and creating innovative products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we always act authentically.
Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps into a brand known worldwide as a leader in gaming, entertainment, and hospitality. We’re bringing that legacy into the digital space - ready to join us?
About the Role
As a Senior Content Producer on the Creative Marketing team, you'll play a central role in bringing Hard Rock Digital to Canada - helping shape how millions of new customers experience our brand for the very first time. This is a collaborative role for someone who thrives in the trenches - producing, editing, and shipping mobile-first creative that feels authentic, culturally resonant, and built for the platforms where Canadian audiences actually spend their time.
You're not building 30-second spots for linear TV. You're crafting social-first videos, editorial moments, creator collabs, and campaign content that feels native to feeds and true to the Hard Rock brand. You'll join a small but mighty team, roll up your sleeves on tight-turn projects, and always be one step ahead of the sports calendar or casino promo drop - with a sharp eye on what connects with a Canadian audience.
What You'll Do
Collaborate & Elevate: Partner closely with a nimble team of creatives, contributing your expertise to raise the quality of the work. Bring a fast, smart, culturally aware creative perspective that influences the team's output without a formal management mandate.
Own the Canadian Launch: Be a key creative voice in our international expansion into Canada, ensuring content reflects local culture, tone, and market context across all platforms and touchpoints.
Be the Compliance Gatekeeper: Make sure every asset is built to win and plays by the rules. That means staying sharp on responsible gaming standards, offer disclaimers, age-gating, and Canadian regulatory requirements across provinces.
Drive Engagement: Oversee production for high-impact content across social, UGC, and influencer channels. Hit timelines, hit budgets, and create work that genuinely connects with audiences.
Show Up On Set: Travel to and produce campaign shoots, bringing creative vision to life on location. Manage on-set logistics, direct talent, and ensure captured content meets brand standards and campaign goals.
Grow Creator & UGC Programs: Source, guide, and scale a bench of content creators - with a focus on Canadian voices - who can authentically represent the Hard Rock Digital brand in vertical, mobile-first formats.
Create Hands-On: Jump in and edit short-form videos, cut reels, mock up stories, and crank out assets tied to timely moments like live games, big wins, or new market launches.
Turn Strategy Into Action: Partner closely with Creative and Marketing leadership to translate offers, promos, and campaign briefs into content plans that land with Canadian audiences.
Measure & Iterate: Review content performance data to optimize creative output, test new formats, and improve quickly based on what's working.
Manage Budgets & Resources: Handle production budgets, negotiate creator deals, and make the most of every dollar.