Channel Marketing Associate, Marketing Professional II
Job Description
This is an exciting, high-profile position ideal for someone who wants to amplify our brand and products with our channel partners. As a Channel Marketing Associate, you will work closely with our sales and broader teams, distribution and vendor partners, who help execute and support our strategic programs.
Essential Responsibilities
- Evaluate and optimize channel marketing strategies; execute tailored marketing plans for assigned accounts.
- Manage and execute campaign communications and build strong, ongoing relationships with channel partners.
- Analyze market trends, customer behavior, and competitive activity to inform strategy and drive performance.
- Measure campaign effectiveness, report results, and provide actionable recommendations for improvement.
- Own the management and execution of Market Development Funds (MDF) programs for channel partners.
- Lead merchandise and display programs to increase brand visibility and support stocking initiatives.
- Plan, execute, and track promotional campaigns from concept through performance reporting.
- Collaborate cross-functionally to deploy channel marketing initiatives aligned with business goals.
This is a full-time role which requires for this position to be located at Current's Greenville, SC headquarters 5 days a week.
Qualifications
- Bachelor’s degree in marketing, business, communications, or related field, with 1-3 years of experience in channel marketing, sales, or account management.
- Experience in distribution, lighting, or a related B2B industry preferred.
- Strong communication skills and the ability to work well with internal teams and external partners.
- Ability to adjust communication style to different audiences and handle changing priorities professionally (critical for managing distributor relationships and cross-functional priorities).
- Strong organizational skills with the ability to manage multiple tasks and meet deadlines.
- Ability to work independently, take ownership of assigned tasks, and follow through on deliverables.
- Comfort working with data, basic reporting, and using results to support decisions.
- Proficient in Microsoft Office (Excel, Word, PowerPoint); working knowledge of Adobe Creative Suite, Canva or similar design tools preferred.
- Experience executing marketing plans that drive awareness, engagement, and lead generation across digital and offline channels.
- Working knowledge of current marketing tools, platforms, and performance tracking methods.
Core Competencies
- Strategic thinking and problem-solving
- Ability to influence without authority as an individual contributor
- Strong collaboration and relationship-building skills
- Clear, concise verbal, written, and visual communication
- Resilient, adaptable, and positive in a fast-changing environment
- Strong organizational skills and attention to detail
Additional
- Ability to travel 10–15% for partner meetings, events, and tradeshows.
Compensation
This position offers a comprehensive compensation package including base salary, medical/dental/vision benefits, a 401(k) program, paid time off, and employee recognition programs.
The expected base salary range for this role is $62,000–$70,000, with final compensation determined based on experience, qualifications, and overall fit for the role.
Benefits and Perks
The Highlights:
All around competitive culture where together we strive to:
- Approach each day with tenacious curiosity
- Communicate openly and honestly- internally and externally
- Work hard, take risks, fail fast…learn and move on
- Embrace diversity and welcome opposing thoughts
- Empower and develop each other
We have an open and inclusive culture where you’ll learn and grow through programs and resources like:
- Quarterly company all employee meetings
- Management and Leadership development
- Initiatives and special projects with executive leadership exposure
- Access to top-notch learning courses through LinkedIn Learning
- Regular manager check-ins to drive performance and career growth
Our more standard benefits
- Full-time exempt roles have a Permissive Time Off Policy, giving you flexibility to rest, relax and recharge away from work
- Paid Company Holidays
- A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance
- 401(k) retirement program with a fully vested immediate company match
- Flexible Spending Account options for pre-tax employee allocations
Equal Opportunity Employer
Current is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by law. All employment is decided on the basis of qualifications, merit, and business need. At Current, we are Always On and working to improve lives with the industry's most expansive portfolio of sustainable advanced lighting and intelligent controls that reliably meet our customers' needs. Learn more at CurrentLighting.com