Job Description
Company description Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 80,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production. As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients. Overview The Digital Manager owns strategic planning and campaign execution for assigned clients. This position is both strategic and tactical in scope, requiring the Manager to independently generate strategic insights for the campaigns in his/her/their portfolio and implement campaigns with the support of the media team. Managers train Digital Planners/Buyers on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication. Responsibilities • Develop and lead end-to-end digital strategies aligned with overall business and commercial goals • Oversee campaign execution across major platforms (Meta, Google, YouTube, TikTok, programmatic, e-commerce) • Ensure full-funnel planning and integration across brands without siloed execution • Translate performance data into actionable insights and business recommendations • Link digital performance to revenue growth, market share, and profitability metrics • Forecast budgets and optimize investment allocation across multiple brands • Partner with Analytics on measurement frameworks, attribution, and reporting • Lead and mentor Digital Planners and Specialists • Collaborate cross-functionally with Brand, Sales, Finance, and external partners • Present strategic direction and performance narratives to senior leadership • Drive stakeholder alignment and influence data-informed decision-making Qualifications 4–6 years experience in digital media planning and buying Strong hands-on skills in search, social, programmatic, and remarketing Proven ability to optimize campaigns and deliver performance insights Client-facing communicator with experience presenting strategy and results Organized, detail-oriented, and able to mentor junior team members Additional information Publicis Groupe concluded the year 2024 as the world's largest advertising group, driven by strong performance, including an organic growth rate of 6.3% in the fourth quarter, leading to a 5.8% increase for the full year. This performance also resulted in Publicis Groupe growing three times faster than its holding company competitors and five times faster than IT consultancies. The company also reported maintaining industry-leading financial ratios and increased investments in artificial intelligence (AI) and talent development.
4–6 years experience in digital media planning and buying Strong hands-on skills in search, social, programmatic, and remarketing Proven ability to optimize campaigns and deliver performance insights Client-facing communicator with experience presenting strategy and results Organized, detail-oriented, and able to mentor junior team members
• Develop and lead end-to-end digital strategies aligned with overall business and commercial goals • Oversee campaign execution across major platforms (Meta, Google, YouTube, TikTok, programmatic, e-commerce) • Ensure full-funnel planning and integration across brands without siloed execution • Translate performance data into actionable insights and business recommendations • Link digital performance to revenue growth, market share, and profitability metrics • Forecast budgets and optimize investment allocation across multiple brands • Partner with Analytics on measurement frameworks, attribution, and reporting • Lead and mentor Digital Planners and Specialists • Collaborate cross-functionally with Brand, Sales, Finance, and external partners • Present strategic direction and performance narratives to senior leadership • Drive stakeholder alignment and influence data-informed decision-making