Marketing Manager

The Marketing Manager will support the development and execution of strategic marketing initiatives to drive company growth, product commercialization, and brand positioning within the biotech/medical device marketplace. This role is responsible for executing marketing programs across product marketing, digital campaigns, and demand generation while collaborating cross-functionally with Sales, R&D, Clinical, Regulatory, and leadership teams.

 

 

Essential Duties and Responsibilities 

 

Strategic Marketing Leadership 

• Develop and execute integrated marketing strategies aligned with business objectives  

• Build annual marketing plans, budgets, and KPIs  

• Identify market opportunities and competitive positioning strategies  

• Drive brand awareness and corporate positioning  

Product & Commercial Marketing 

• Lead go-to-market and commercialization strategies  

• Develop product positioning and messaging  

• Support product launches and lifecycle marketing  

• Translate scientific and technical data into customer-facing value propositions  

Digital & Demand Generation 

• Oversee digital marketing strategy including:  

• Website optimization  

• SEO/SEM  

• Email campaigns  

• Social media  

• Marketing automation  

• Drive lead generation and pipeline growth initiatives  

• Monitor campaign performance and ROI  

Market Intelligence 

• Conduct:  

• Competitive analysis  

• Market research  

• Customer insights  

• Industry trend monitoring  

• Provide commercial intelligence to executive leadership  

Cross-Functional Collaboration 

• Partner with:  

• Sales  

• Clinical  

• Regulatory  

• Medical Affairs  

• Product Development  

• Ensure marketing materials meet regulatory and compliance requirements  

Team Leadership 

• Build and lead internal marketing team and external agencies  

• Mentor and develop marketing talent  

• Manage vendors and agency relationships  

Education 

• Bachelor’s degree in Marketing, Business, Life Sciences, or related field required  

• MBA preferred  

Experience 

• 4 – 7+ years of progressive marketing experience  

• 3 – 5+ years in biotech, medical device, diagnostics, or life sciences preferred  

• Experience with commercialization and product launches strongly preferred  

• Experience managing marketing budgets and teams  

Knowledge, Skills & Abilities 

• Strategic marketing planning  

• Product marketing and positioning  

• Scientific/technical communication  

• Digital marketing and analytics  

• CRM and marketing automation platforms  

• Strong executive communication and presentation skills  

• Ability to work in fast-paced, growth-oriented environments  

 

Preferred Experience (Biotech-Specific) 

• Biotech, diagnostics, molecular testing, or medical device experience  

• Experience marketing regulated products  

• Knowledge of FDA and promotional compliance considerations  

• B2B healthcare and physician/lab marketing experience