Job Description
Role Summary
To drive CRM performance across lifecycle touchpoints, ensuring revenue contribution, retention growth, and automation excellence. To execute and support end-to-end CRM campaigns and journeys across all channels, ensuring flawless, on-time delivery.
Key Success drivers including Accountabilities and Responsibilities
Support the implementation of CRM strategies.
Translate strategic direction into execution-ready tasks and content briefs.
Follow best practices for campaign accuracy, personalization, and alignment with brand objectives.
Provide operational feedback to help refine strategies.
Build, QA, and deploy campaigns (BAU, promotional, and automated journeys) across email, push, in-app, and WhatsAPP.
Translate business briefs into actionable requests for creative and design teams.
Manage campaign calendar updates, ensuring alignment with brand and ecommerce teams.
Ensure content accuracy, personalization, and adherence to brand guidelines
Support A/B testing within Automated Lifecycle and BAU campaigns.
Own CRM revenue targets and optimize performance across channels.
Analyze results and implement data-driven improvements.
Technical Competencies
CRM and lifecycle marketing expertise (MoEngage, Braze, Salesforce, or similar platforms)
Prepare weekly and monthly CRM performance reports covering KPIs (sessions, revenue, orders, CVR, AOV), and share clear observations on performance.
Experience
Basic working knowledge of CRM platforms (MoEngage, Braze, Salesforce, or similar).
Understanding of lifecycle marketing and campaign execution.
Comfortable working with campaign data and generating basic reports.
Strong organizational skills to handle multiple campaign tasks at once.
Good communication and collaboration skills.