Asia Pacific - Regional Brand Manager, Shiseido

MAIN PURPOSE

The Regional Brand Manager, Shiseido is responsible for building long-term brand equity and delivering annual brand & business targets. She/he will play a key role in driving brand’s direction and supporting its growth strategy in Asia Pacific working closely with global brand holder, local country teams, and all key multi-functional stakeholders. Together with the Regional Brand Director, she/he will serve as the voice of the markets to ensure relevancy & sufficiency of marketing strategies & plans to support brand growth in the region.

KEY RESPONSIBILITIES

Marketing leadership & strategy role:

• Define strategy, develop and align 360 marketing plans partnering with local market teams & global brand holder to ensure successful marketing activations and launches
• Lead business performance, consumer, and campaign analysis for the brand across the region, identify business opportunities, key learnings, & insights, and define clear action plans
• Optimize ROI for marketing initiatives through insights from digital and social media analytics
• Develop CRM strategy & plans that support overall brand objectives and to improve brand/campaign performance throughout Customer Decision Journey
• Drive and oversee regional CRM plans and execution
• Lead price setting and alignment process across the region to ensure compliance with global pricing guidelines and define pricing opportunities where possible
• Develop VMD & assortment plans and coordinate with global and regional in-store design teams to ensure alignment and best-in-class executions
• Provide guidance to local market teams to set and achieve clear marketing goals & KPIs
• Inspire local brand teams by encouraging global & regional best practices sharing

Marketing Operations and Execution:

• Align, evaluate and validate the launch and marketing plans of all markets
• Track sales performance, A&P investment, and ROI
• Lead marketing initiatives and launches forecasting process by defining regional forecast, consolidating bottoms-up forecast from all markets, analyzing, and benchmarking to maximize launch revenue and to ensure forecast accuracy
• Ensure all local brand communications comply with global brand image and guidelines
• Monitor the brand’s presence, performance and activities across in all key touchpoints
• Monitor key competitors’ activities and performances
• Prepare reports of business reviews and key marketing activities
• Serve as a marketing liaison between local markets and brand holder team

REQUIREMENTS

• Bachelor’s degree, preferably in Marketing or Business studies
• Minimum of 8 years of consumer marketing and retail experience required 
• Beauty industry knowledge and skincare category experience preferred
• Prior Asia-Pacific regional experience is an advantage 
• Prior hands-on experience in planning and implementation of 360-degree marketing campaign and CRM strategy, plan and execution
• Strong business acumen, analytical, and communication skills
• Strong team player who is able to build good collaborative relationships with key stakeholders throughout the organization
• Comfortable in a flexible, fluid and occasionally ambiguous operating environment

Shiseido Asia Pacific is proud to be certified as a Great Place to Work® in Singapore — a testament to our commitment to employee experience and workplace culture.