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Job Description
- Develop a holistic understanding of all gUP-supported content that exists for one or more products.
- Develop and drive overall content strategy, focused on user issues and product roadmap.
- Work closely with the Content Creation team to ensure creation and delivery of accurate, effective content for supported channels. Collaborate with stakeholders for content approvals.
- Identify opportunities to optimize content using data, industry best practices, and experimentation. Synthesize content insights, guiding principles, and best practices to advocate for the best user experience.
- Partner with gTech Users and Products (gUP) Product and Analytics teams to conduct experiments and user studies to understand user journeys and create the most effective content for end users, partners, and customer care agents.