
Marketing Executive - Partnership, Brand & Experience
Job Description
This position will work with Manager, Partnership, Brand and Experience to implement and execute programs and strategies that elevate company’s brand presence and member experience. He/she will devise and execute partnerships, marketing programs and events that support premium product growth strategy and strengthen product card value propositions.
Implement initiatives to strengthen American Express’ brand presence and uphold the global positioning of the brand in the Hong Kong market
Maintain relationships with internal stakeholders and external partners including business partners, event organizers, agencies, merchants or influencers in executing brand initiatives
Assist in identifying and developing partnerships across members’ passion pillars such as Dining, Entertainment, Travel and so forth
Activate members at onsite sponsored events through card usage and engagement programs
Monitor campaign performance, tracking and reporting
Expense planning and management
Research on potential partners and industry trends on brand partnerships
Ensure all related marketing programs and activities adhere to internal guidelines and external regulations
2- 4 years in marketing, credit card or financial industry
Experience in end-to-end marketing campaign execution and delivery
Experience in partnership and negotiation
Passion for events and excellent customer experience
Strong analytical skills and P & L mindset
Proven collaboration skills and ability to build and leverage multiple relationships in a matrix environment
Understanding of marketing and operational excellence, compliance and approval processes
Self-starter – ability to take imitative in problem solving within stretched timelines
Excellent verbal and written communication and influencing skills in English and Cantonese
Education requirement: Bachelor Degree Required
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.