Feed Sales Representative - Equine

The Intermediate Level Livestock/Lifestyle Product Specialist is focused on supporting and growing the livestock and lifestyle product portfolio. This position plays a key role in driving product demand, building strong dealer and co-op relationships, and delivering exceptional customer service. Ideal candidates are passionate about agriculture and animal care, and eager to develop technical expertise and market knowledge. 

Location: This is a remote (virtual) field-based sales position that must be located within 40-mile radius of San Jose, CA. Willingness to travel within this territory to gain insights into the region and understand prospects.  

Species focus:   Calling on Horse, Cattle and Show animal owners (primary focus being Horse) to evaluate existing feeding programs, and to recommend and assist them with their nutritional programs.

Key Responsibilities

• Conduct up to 25 farm or facility visits weekly to assess feeding programs and recommend Purina-backed solutions. 

• Network across the livestock and lifestyle animal industries to share best practices and create new business opportunities. 

• Support sales and market share by introducing innovative feed products and programs to new and existing clients. 

• Manage and grow an existing book of business from day one, with access to established customer relationships and immediate sales opportunities.  

• Build and maintain strong relationships with dealer/co-op teams and Purina experts to support partner goals. 

• Develop expertise in Purina’s research, innovation, and sustainability to deliver value in every customer interaction. 

• Organize and lead educational events and on-site demonstrations to increase brand awareness, dealer traffic, and customer loyalty. 

• Operate autonomously in a flexible, remote work environment, managing territory, schedule, and customer relationships with supported direction from supervisor. 

• Coordinate and execute product strategy, marketing initiatives, product launches, and field events with cross-functional teams. 

• Participate in team meetings and sales training, implement sales strategies, and collaborate with peers for continuous improvement. 

• Use CRM systems (e.g., Salesforce) and technology tools (e.g., Power BI) to record activities and inform business decisions. 

Qualifications: 

• Bachelor's degree in Animal Science or related field strongly desired. 

• Candidates with a pending bachelor’s degree or candidates who possess proven sales and industry experience may be considered. 

• 3-5 years of experience. 

• Strong interest in livestock care and agricultural products. 

• Excellent communication and interpersonal skills; ability to work independently and in teams. 

• Customer service or sales support experience. 

• 5-10% overnight travel plus daily travel in assigned geography.  

Competencies & Other Skills  

• Demonstrate agility, integrity, and professionalism while adapting to changing market conditions and navigating a matrix-reporting structure. 

• Exhibit excellent verbal and written communication, strong organization, and effective time management. 

• Show high internal drive, relationship-building ability, and leadership in team environments. 

• Make multiple daily sales calls to customers and prospects. 

• Engage in on-farm interactions, including animal evaluations, in all weather conditions. 

• Network within the industry to connect producers and build business relationships. 

• Lift and carry up to 50 pounds. 

• Deliver effective public speaking presentations. 

This is a sales role that is compensated with a target mix of base salary plus commission. Base salary is dependent upon experience/tenure and generally ranges between:

$59,000 - $73,000

Target bonus is: Fifteen Thousand

In most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges.