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Job Description
- Provide support in media strategy, measurement and optimization that require expertise in advanced analytics work, with special focus on marketing mix models (MMMs).
- Partner with internal teams in advanced analytics work including experimentation, measurement and modeling.
- Identify patterns and behaviors that are effective predictors of performance and critical drivers for a successful media plan.
- Deliver customer-centric, data-driven approach, based on a people-based marketing strategy to build, segment, and test audiences for best business results.
- Develop evaluation frameworks for large-scale models, new metrics, and investigate anomalies. Frame and solve ambiguous problems by scoping technical priorities and innovating on statistical methods.