Global Digital Associate Director

Company description We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media. Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top-line growth for our clients’ businesses, growth for our people and growth for our culture. Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading. This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes. It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients. It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients. At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon. Overview At Zenith, we believe in the power of evidence-led thinking to drive business growth. As part of Publicis Groupe, we're the ROI Agency, helping brands maximise performance across the entire customer journey through data, technology and innovation. We're looking for a Digital Associate Director to join our global Essity team, working with one of the world's leading hygiene and health companies. About the Client Essity is a global leader in hygiene and health solutions, operating across feminine care, incontinence care and consumer tissue brands. With a strong presence in Europe and growing markets across the Americas and Asia, Essity is known for purpose-driven marketing and award-winning campaigns including Viva La Vulva and Periodsomnia. Zenith has partnered with Essity since 2013 and continues to play a key role in driving innovation, transformation and growth across its global portfolio. Responsibilities As Digital Associate Director, you'll sit at the intersection of digital strategy and client leadership, helping to shape and deliver best-in-class digital solutions for a major global client. You'll be responsible for developing integrated digital strategies, leading senior client conversations and helping to drive Essity's digital transformation agenda across brands and markets. This is a highly visible role with significant exposure to senior stakeholders, industry-leading partners and global teams across the Publicis network. What You'll Be Doing Develop and present digital and integrated campaign strategies for global and regional initiatives. Provide strategic channel recommendations and activation guidance across key digital platforms. Translate performance data, analytics and market insights into actionable recommendations for clients. Lead end-to-end delivery of digital-focused projects, owning stakeholder management and project execution. Stay ahead of emerging trends, technologies and industry developments, identifying opportunities that create value for clients. Build and maintain strong relationships with key platform partners including Meta, Google, LinkedIn and TikTok. Act as a trusted advisor and primary point of contact for senior client stakeholders. Collaborate closely with strategy, operations, search, creative and channel specialist teams across Zenith and the wider Publicis Groupe network Qualifications What We're Looking For Proven experience in a client-facing digital strategy, digital planning or media role within an agency environment. Strong client management skills and experience scoping and leading strategic projects. Excellent understanding of the digital media landscape, platforms, audiences and data capabilities. Practical experience working with platforms such as DV360, Google Campaign Manager and Meta Ads Manager. Strong analytical, presentation and storytelling skills. Confidence presenting to and influencing senior stakeholders. Experience collaborating with multiple agency partners and specialist teams. Global or FMCG/CPG experience would be advantageous, but is not essential. Additional information Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including: 📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups). Publicis Groupe works primarily from the office or our clients' office four days per week. At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included. #LI-RC1

What We're Looking For Proven experience in a client-facing digital strategy, digital planning or media role within an agency environment. Strong client management skills and experience scoping and leading strategic projects. Excellent understanding of the digital media landscape, platforms, audiences and data capabilities. Practical experience working with platforms such as DV360, Google Campaign Manager and Meta Ads Manager. Strong analytical, presentation and storytelling skills. Confidence presenting to and influencing senior stakeholders. Experience collaborating with multiple agency partners and specialist teams. Global or FMCG/CPG experience would be advantageous, but is not essential.

As Digital Associate Director, you'll sit at the intersection of digital strategy and client leadership, helping to shape and deliver best-in-class digital solutions for a major global client. You'll be responsible for developing integrated digital strategies, leading senior client conversations and helping to drive Essity's digital transformation agenda across brands and markets. This is a highly visible role with significant exposure to senior stakeholders, industry-leading partners and global teams across the Publicis network. What You'll Be Doing Develop and present digital and integrated campaign strategies for global and regional initiatives. Provide strategic channel recommendations and activation guidance across key digital platforms. Translate performance data, analytics and market insights into actionable recommendations for clients. Lead end-to-end delivery of digital-focused projects, owning stakeholder management and project execution. Stay ahead of emerging trends, technologies and industry developments, identifying opportunities that create value for clients. Build and maintain strong relationships with key platform partners including Meta, Google, LinkedIn and TikTok. Act as a trusted advisor and primary point of contact for senior client stakeholders. Collaborate closely with strategy, operations, search, creative and channel specialist teams across Zenith and the wider Publicis Groupe network