Content Writer

Company description About the Company: Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India. We specialize in data driven marketing, covering a spectrum of solutions across paid marketing, performance content (SEO), media planning, programmatic and data science & analytics; supported by their in-house capabilities on technology and creative. We are currently driving digital solutions for some of the largest Indian and International brands. Our client roster includes some of the biggest brands across verticals ranging from BFSI, FMCG, Media & Entertainment, etc.  The employee strength across 3 locations in India is around 700+ digital marketeers. We are catering to end to end digital marketing solutions for premium brands in the country. Overview About the Role: As a Performance Content Writer, you will be responsible for creating unique, high impact, and engaging content for industries like FMCG, Automobile, Telecom, and BFSI. As a core member of the Performance Content team at Performics India, you will play a fundamental role in scaling content production through a hybrid approach of human creativity and AI-powered inputs. You will learn, train, and collaborate with Content Strategists and Project Teams to ensure the delivery of high-performing, user-centric, and search-optimized assets across these diverse industries. Responsibilities Responsibilities:  Industry Research & Ideation: Conduct deep research to understand the specific nuances of the FMCG, Automobile, Telecom, and BFSI sectors.  SEO & GEO Strategy: Understand and execute comprehensive keyword research for traditional SEO and deploy Generative Engine Optimization (GEO) strategies to improve visibility in AI-driven search environments.  Multi-Channel Content Creation: Write high-converting on-page articles, category pages, product descriptions, and app-store copies tailored to the target audience of each industry.  AI-Augmented Workflow: Utilize prompt engineering to accelerate research, draft structure, and generate content, ensuring high-quality output that maintains brand voice and factual accuracy.  Content Governance: Ensure thoroughness, factual accuracy, and regulatory compliance (where applicable) in all AI-generated and human-written content.  Performance Optimization: Learn and utilise tools like Google Keyword Planner, SEMrush, and AI-content analytics platforms to monitor performance and maximize marketing impact.  Editorial Excellence: Write unique, engaging headlines and body content that bridges the gap between technical industry details and consumer readability. Qualifications Requirements:  Experience: 0-2 years of experience in writing long-form content for digital platforms, with a demonstrated ability to adapt to varied industries like FMCG, Auto, Telecom, and BFSI.  Communication: Exceptional command over written and spoken English, and the ability to adapt to diAerent brand personas.  Technical Proficiency: A strong grasp of digital tools and a "tech-first" mindset. A level of comfort in managing workflows that involve AI-content tools, LLMs, and prompt-based research.  Analytical Skills: Creative ideating, rigorous proofreading, and a data-driven approach to research.  Agility: A natural curiosity to stay ahead of the curve in AI-marketing developments and industry-specific trends.  Collaboration: A proactive attitude toward working in a performance-driven marketing environment and collaborating with a diverse team of digital strategists, data analysts, and creative peers.

Requirements:  Experience: 0-2 years of experience in writing long-form content for digital platforms, with a demonstrated ability to adapt to varied industries like FMCG, Auto, Telecom, and BFSI.  Communication: Exceptional command over written and spoken English, and the ability to adapt to diAerent brand personas.  Technical Proficiency: A strong grasp of digital tools and a "tech-first" mindset. A level of comfort in managing workflows that involve AI-content tools, LLMs, and prompt-based research.  Analytical Skills: Creative ideating, rigorous proofreading, and a data-driven approach to research.  Agility: A natural curiosity to stay ahead of the curve in AI-marketing developments and industry-specific trends.  Collaboration: A proactive attitude toward working in a performance-driven marketing environment and collaborating with a diverse team of digital strategists, data analysts, and creative peers.

Responsibilities:  Industry Research & Ideation: Conduct deep research to understand the specific nuances of the FMCG, Automobile, Telecom, and BFSI sectors.  SEO & GEO Strategy: Understand and execute comprehensive keyword research for traditional SEO and deploy Generative Engine Optimization (GEO) strategies to improve visibility in AI-driven search environments.  Multi-Channel Content Creation: Write high-converting on-page articles, category pages, product descriptions, and app-store copies tailored to the target audience of each industry.  AI-Augmented Workflow: Utilize prompt engineering to accelerate research, draft structure, and generate content, ensuring high-quality output that maintains brand voice and factual accuracy.  Content Governance: Ensure thoroughness, factual accuracy, and regulatory compliance (where applicable) in all AI-generated and human-written content.  Performance Optimization: Learn and utilise tools like Google Keyword Planner, SEMrush, and AI-content analytics platforms to monitor performance and maximize marketing impact.  Editorial Excellence: Write unique, engaging headlines and body content that bridges the gap between technical industry details and consumer readability.